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Website Marketing Manager

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Human Interest

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Location:
United States

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Category:
-

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Contract Type:
Not provided

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Salary:

100000.00 - 120000.00 USD / Year
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Job Description:

As the Website Marketing Manager at Human Interest, you will own the delivery and performance of our digital storefront. This is a crucial individual contributor role where you will directly manage, optimize, and execute growth marketing efforts centered on SEO and CRO. You will be on the front lines, implementing technical changes, creating and publishing content updates, and leading our A/B testing program. This is a cross-functional role working closely with content, product marketing, engineering, PR, and partner marketing teams to ensure our website and digital channels are optimized for growth.

Job Responsibility:

  • Optimize digital channels
  • Develop and implement SEO strategies to increase organic traffic and improve search rankings
  • Manage ongoing technical and tactical SEO updates in partnership with product and engineering
  • Lead CRO initiatives, including funnel analysis, user journey optimization, and A/B testing
  • Conduct keyword research, competitive analysis, and site audits
  • Collaborate with content and PR teams to ensure SEO best practices are applied across all campaigns
  • Manage website content & operations
  • Act as a marketing lead for a potential website migration project and support the technical and content rollout of a major company brand refresh
  • Oversee website content updates, including product launches, feature updates, legal pages, PR announcements, and blog content
  • Manage the publishing workflow for SEO-driven content
  • Partner with marketing operations and PR to support pressroom updates, banners, and HubSpot asset management
  • Maintain marketplace landing pages
  • Evaluate and introduce AI-driven content production tools
  • Drive data-informed decisions
  • Set up and execute A/B and multivariate tests
  • Own dashboards and reporting, providing actionable insights on SEO, CRO, and overall digital performance
  • Deliver clear readouts and recommendations to internal stakeholders

Requirements:

  • 3-5+ years of experience in digital marketing, with a specific focus on SEO and CRO in a B2B or SaaS environment
  • Strong understanding of on-page, off-page, and technical SEO principles
  • Proven experience with A/B testing platforms (e.g., VWO, Optimizely) and methodologies to improve user experience and conversion rates
  • Proficiency in analytics platforms (Google Analytics, Amplitude, Looker Studio) and SEO tools (Ahrefs, SEMrush, Moz)
  • Familiarity with CMS systems (Contentful, HubSpot), web crawling tools (Screaming Frog), and basic HTML/CSS
  • Strong analytical and problem-solving skills with the ability to turn data into insights
  • Excellent communication, project management, and cross-functional collaboration skills

Nice to have:

  • Experience migrating or supporting website content or technical migrations
  • Experience in a high-growth, fast-paced startup environment
  • Background in fintech or financial services
  • Familiarity with AI tools for content ideation and production
  • Experience owning vendor relationships and digital marketing tools
What we offer:
  • A great 401(k) plan with a dollar-for-dollar employer match up to 4% of compensation
  • Top-of-the-line health plans, as well as dental and vision insurance
  • Competitive time off and parental leave
  • Addition Wealth: Unlimited access to digital tools, financial professionals, and a knowledge center
  • Lyra: Enhanced Mental Health Support for Employees and dependents
  • Carrot: Fertility healthcare and family forming benefits
  • Candidly: Student loan resource
  • Monthly work-from-home stipend
  • quarterly lifestyle stipend
  • Engaging team-building experiences

Additional Information:

Job Posted:
December 09, 2025

Employment Type:
Fulltime
Work Type:
Remote work
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