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Vp, programmatic yield

thedailybeast.com Logo

The Daily Beast

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Location:
United States , New York

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Category:
Media

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Contract Type:
Not provided

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Salary:

150000.00 - 200000.00 USD / Year
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Job Description:

The Daily Beast is seeking a results-driven VP of Programmatic Yield to lead and grow our programmatic business, one of our most important and fastest-growing revenue streams. The ideal candidate combines deep programmatic expertise with superb analytical skills and a love for data-driven decision-making.

Job Responsibility:

  • Develop and execute a comprehensive programmatic advertising strategy
  • Own programmatic revenue forecasting and performance against targets
  • Design, implement, and continuously optimize the pricing strategy for open auction inventory
  • Balance aggressive revenue optimization with maintaining a best-in-class site experience
  • Cultivate and manage strategic programmatic partner relationships
  • Identify and develop programmatic direct partnerships
  • Work cross-functionally with Product, Editorial, and AdOps
  • Personally conduct deep-dive analyses using advanced Excel, SQL, and analytics platforms
  • Directly monitor ad inventory levels and user experience metrics
  • Create executive-level reports and presentations
  • Lead and mentor a lean team of two analysts
  • Model a hands-on, results-driven approach
  • Foster a culture of collaboration and continuous learning

Requirements:

  • 8+ years in digital advertising with at least 5 years focused on programmatic advertising and yield management within the digital publishing industry
  • 3-5+ years managing teams
  • Revenue-driven: Demonstrates a dedicated focus on generating revenue
  • An instinctual problem solver
  • Expert in Excel with ability to create pivot tables, use v-lookup formulas, if/then statements, devise charts and graphs
  • Understanding of the programmatic landscape, inclusive of SSPs, DSPs
  • Understanding of various publisher metric models (RPM, ARPU, IPV, CPM, CPC, CPA)
  • Strong written and verbal communication skills
  • Impeccable attention to detail
  • Being able to move fast while staying organized
  • BA or BS degree

Nice to have:

  • Knowledge of GCP, SQL a plus
  • A deep interest in or passion for the business of media, a plus
  • A curious self-starter
  • An enthusiastic collaborator that enjoys building relationships with internal partner teams
What we offer:
  • Hybrid working model with 3 days per week in our New York City office and flexibility for 2 days remote
  • Flexible vacation & sick leave
  • Comprehensive, employer-subsidized insurance plans
  • Pre-tax commuter benefits
  • 401(k) matching
  • Tuition reimbursement
  • Stocked kitchens with snacks and drinks
  • Free Daily Beast subscription

Additional Information:

Job Posted:
December 12, 2025

Employment Type:
Fulltime
Work Type:
Hybrid work
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