Vp of public relations, 4media group

4media group

Location:
United States, Bentonville

Category:
Public Relations

Contract Type:
Not provided

Salary:

Not provided

Save Job

Apply Position

Job Description:

As the VP of Public Relations for 4media group, your role will be at the forefront of shaping the public narrative for our regional NWA clients. You will be the strategic partner our clients trust to build and enhance their brand presence, positioning them as leaders in their industries. Your leadership will empower a small but growing, high-performing team of professionals to deliver impactful, results-driven campaigns. By leveraging your deep media relationships and creative PR strategies, you will ensure that our clients not only meet but exceed their communication objectives. The role will lead all communications and marketing for the Bentonville office and be responsible for all regional NWA opportunities as they come in. This role requires a visionary approach to integrated communications, understanding both the current landscape and the future direction of the media and communications industry.

Job Responsibility:

Acts as a liaison between the department and wider group
Proactively communicate with management on all Bentonville PR work
Grow and develop the team
Communicate priorities to junior staff
Connect with each employee personally
Help the team process and improve their writing and presentation skills
Foster and develop strong relationships with key decision-makers
Collaborate with internal teams to develop tailored solutions
Support client engagement
Work alongside the whole 4media group service team
Work with senior management on client contacts
Act as a senior strategic partner
Identify key priorities/deliverables for clients
Manage annual account reviews and new annual public relations plans
Oversee monthly activity reports, time management and budgets
Maintain strong client contact and creates new campaign ideas
Regularly monitor client’s goals and objectives
Identify opportunities for incremental projects
Actively participate in creative brainstorms
Review and edit monthly and quarterly activity and media coverage reports
Final editor and reviewer of all press releases, pitch letters and communication materials
Contribute to the development of client presentations
Help with contract negotiations for talent, brand spokespersons, celebrities and influencers
Meet and exceed media coverage goals
Finalize event and launch strategy documents
Oversee end-to-end events execution and special campaigns
Oversee event budgets
Generate leads, prospect new business
To accurately scope and cost all sales opportunities
Provide regular updates on sales pipeline, market trends, and client feedback
Work with the sales team for creative ideas for new business proposals
Attend and present new business presentations

Requirements:

5+ years of experience in Public Relations with a proven track record of selling communications services in the PR industry
Expertise in broadcast, digital, content production, and/or influencer marketing to brands and agencies
Bachelor’s degree in Communications, Business, or a related field (or equivalent work experience)
Proficiency in CRM systems (e.g., Salesforce, ZoomInfo)
Excellent written and verbal communication skills
Ability to present in a strategic customer-centric and persuasive manner
Ability to work to deadlines, under pressure
Experience in managing and motivating a team

Nice to have:

Established relationships with local companies and organizations, brands and agencies
Comfortable in a startup environment
Adaptable, with a flexible approach to goals
Highly creative, mature, well organized with analytical ability

What we offer:

Health, dental, and vision insurance
401(k)
Flexible paid time off
Career development opportunities
Collaborative team environment
Performance-based incentives (commission & bonuses)

Additional Information:

Job Posted:
December 01, 2025

Employment Type:

Fulltime

Work Type:

Remote work

View All Jobs In This Company

Job Link Share:

Vp of public relations