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phs Group is looking for a skilled UX Specialist to improve the usability, design, and performance of our digital platforms — primarily the phs Group website and the myphs customer portal. This role blends UX design with conversion rate optimisation (CRO) to deliver intuitive experiences that increase engagement and drive measurable growth.
Job Responsibility:
Lead UX design projects across phs websites and digital platforms
Conduct user research, create wireframes, prototypes, and user journeys
Collaborate with PPC, SEO, developers, designers, and marketing stakeholders
Own and manage the CRO programme across digital touchpoints
Build and maintain a prioritised experimentation roadmap using PIE/ICE or similar
Design and execute A/B and multivariate tests via VWO
Develop hypotheses based on analytics (GA4, Looker Studio) and qualitative insights
Analyse results, identify significance, extract insights, and report learnings
Collaborate with sales and commercial teams to integrate Salesforce data
Monitor performance using VWO, Google Analytics, Hotjar, and similar tools
Identify optimisation opportunities and implement iterative improvements
Manage the UX roadmap for phs websites, myphs portal, and phs shop
Coordinate with marketing, IT, agencies (including Spindogs), VMO support, and sales teams
Provide regular updates to the Head of Marketing and Digital
Requirements:
Strong experience in UX research and CRO, preferably in B2B
Expertise with VWO, GA4, and Looker Studio
Salesforce familiarity is a plus
Knowledge of A/B testing principles and prioritisation frameworks (PIE/ICE)
Ability to combine quantitative and qualitative insights to form hypotheses
Experience with customer portals or similar digital tools
Knowledge of HTML/CSS/front‑end principles (desirable)
Strong analytical, problem‑solving, communication and stakeholder engagement skills
Degree in Digital Marketing or related field
minimum 2 years in UX/CRO
What we offer:
23 days annual leave + bank holidays, holiday buy/sell scheme
phs Perks discounts, full training, ILM qualifications
Mon–Fri hours, no weekends, career development opportunities
Pension, life assurance, enhanced maternity/paternity
Free on‑site parking and the opportunity to thrive in a market‑leading company