Technical CRM Manager

• Contribute to the technical development and execution of B2B CRM processes, delivering fully automated customer journeys and adhoc communication
• Design customer segmentation strategies that enhance personalization and engagement across multiple channels
• Partner with cross-functional teams to translate business needs into scalable technical solutions
• Work closely with internal tech & data teams to extend the connection between our platform and CRM solution
• Provide data-driven insights and adhoc analyses to support marketing strategies
• Act as a trusted technical consultant for the Marketing team, helping them to optimize customer engagement
• Continuously enhance CRM capabilities by driving innovation and operational excellence

• Several years of experience in a technical CRM or marketing automation role
• Understanding of customer retention strategies and experience with highly personalized communications
• Strong collaboration and communication skills, with the ability to explain complex topics to both technical and non-technical stakeholders
• Hands-on experience with Salesforce Marketing Cloud (or similar marketing automation tools)
• Familiarity with customer data platforms (CDP), such as Salesforce Data Cloud
• Solid foundation in relational databases and SQL queries
• Basic knowledge of coding language AMP script
• Fluency in English

German would be a plus

• Recharge with 28 days of paid time off
• Stay mobile with a €50 monthly transportation/mobility allowance
• Keep growing with a development budget and access to coaching
• Family first - enjoy up to 12 (non-birth parent) or 20 (birth parent) weeks of fully paid parental leave
• Learn anytime, anywhere with our online and offline library
• Get rewarded with an attractive base salary and participation in our annual incentive plans
• Work from anywhere - up to 20 days per year from wherever you feel most productive
• Prioritize your well-being with a 24/7 Employee Assistance Programme for you and your immediate family