CrawlJobs Logo

Sr. Marketing Automation Specialist

pointclickcare.com Logo

PointClickCare

Location Icon

Location:
Canada, Mississauga

Category Icon
Category:
-

Job Type Icon

Contract Type:
Not provided

Salary Icon

Salary:

80000.00 - 87000.00 CAD / Year
Save Job
Save Icon
Apply Position

Job Description:

The Sr. Marketing Automation Specialist will be the subject matter expert on all things Marketo and responsible for ensuring the implementation of our marketing automation strategy. You ensure that PointClickCare is set up for success by applying best-in-class practices and optimization in our digital ecosystem. You will collaborate with talented and diverse teams on campaign program strategy, architecture, and processes as Marketo is a vital cornerstone of our MarTech stack. Reporting to the Sr. Manager, Corporate Web and Digital Experience, you will be a key player in the Marketing Operations center of excellence. You will work in a fast-paced environment, managing multiple projects at once, involving stakeholders across the company.

Job Responsibility:

  • Hands-on development and execution of journey-based marketing campaigns including campaign assets, segmentation, list management, campaign flow, form creation, testing, tracking, and reporting
  • Ensure that we are operating in compliance with applicable privacy laws such as CASL and GDPR
  • Management of platform performance and database health, including users, roles, workspaces, programs, sync/system errors, tracking, automations, segmentation, channel management, retention policies and privacy policies
  • Work alongside other Digital Marketing Operations analysts and specialists to ensure accuracy of reporting and data governance programs
  • Monitor and update scoring, MQL and lead lifecycle operational programs to support alignment between Marketing, Sales, Customer Success, and other business units
  • Manage integrations, including CRM, event management platform, webinar platform, live chat, and other tools in the technology stack

Requirements:

  • Diploma, degree or relevant certifications
  • 5+ years of experience in similar role
  • Experience working in a creative studio, agency, or production environment with familiarity of print, digital, social and video production techniques
  • Proficient at managing multiple projects concurrently
  • Strong communication skills and comfortable working with colleagues at all levels of seniority within the company
  • Must have a sharp attention to detail
  • Strong inter-personal skills
  • Strong analytical skills
  • Focus and on data driven insights and outcomes
  • Hands-on experience in Marketo and SFDC integrations
  • Marketo Certified Expert certification
  • Interested in sharing knowledge of Marketo and the power of marketing automation with others
  • Strong data evaluation skills, with the ability to extract and interpret data from various sources to offer creative marketing solutions and business decisions
  • Technically capable, excellent communicator, and a desire to improve processes
  • Solution oriented with strong problem-solving skills
  • Understands business requirements and can translate those requirements into technical specifications
  • Thrives in a fast-paced environment, and has strong project management instincts, including the skills to accurately specify project timeframes, risks, and dependencies
  • Enjoys working in cross-collaborative teams with a strong sense of curiosity and capacity to both learn from and teach others
  • Able to develop strong working relationships with team members, vendors, and partners, and can foster cooperation in non-hierarchical relationships
  • Strong sense of ownership and accountability along with a commitment to delivering high-quality technology infrastructure that balances technical and business goals

Nice to have:

  • Salesforce certification is an asset
  • Current certification or experience with Google Analytics and Data Studio reporting is an asset
  • AI Fluency and/or use of M365 Copilot
  • Proficiency in leveraging LeanData for lead routing, matching, and attribution is an asset
  • Working knowledge of content management/project workflow management tool an asset
What we offer:
  • Benefits starting from Day 1
  • Retirement Plan Matching
  • Flexible Paid Time Off
  • Wellness Support Programs and Resources
  • Parental & Caregiver Leaves
  • Fertility & Adoption Support
  • Continuous Development Support Program
  • Employee Assistance Program
  • Allyship and Inclusion Communities
  • Employee Recognition … and more

Additional Information:

Job Posted:
December 11, 2025

Employment Type:
Fulltime
Work Type:
Remote work
Icon
View All Jobs In This Company
Job Link Share:
Copy Link Icon
Facebook Icon Twitter Icon LinkedIn Icon

Looking for more opportunities? Search for other job offers that match your skills and interests.

Briefcase Icon

Similar Jobs for Sr. Marketing Automation Specialist

New

Head of Marketing

Casechek is on a mission to innovate the implant supply chain and bring greater ...
Location
Location
United States , Chicago
Salary
Salary:
160000.00 - 180000.00 USD / Year
casechek.com Logo
Casechek
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 10+ years of progressive B2B SaaS marketing experience, including significant product-marketing leadership and broader marketing team management
  • Demonstrated experience leading, coaching, and scaling small marketing teams or departments in a high-growth environment
  • Proven track record driving measurable pipeline and revenue growth through integrated marketing programs
  • Experience collaborating with and presenting to senior executives and boards
  • Healthcare supply chain experience strongly preferred
  • knowledge of OR/Clinical Assets/Medical Devices a plus
  • Proficiency with CRM and marketing automation platforms (Salesforce and Pardot preferred)
  • Strong analytical skills in Excel and exceptional presentation skills in PowerPoint
  • Bachelor’s degree in Marketing, Business Administration, or a related field (MBA preferred)
Job Responsibility
Job Responsibility
  • Own the development and execution of annual integrated marketing plans spanning brand, demand generation, digital, events, and product marketing initiatives
  • Drive product marketing strategy, including content creation, sales enablement, voice-of-customer research, and market analysis
  • Develop ongoing commercialization plans to ensure growth of new and existing solutions
  • Lead, mentor, and grow the current marketing team, building a culture of accountability and innovation
  • Develop talent to scale a small but high-impact department, aligning team structure and roles with company growth
  • Create and maintain messaging frameworks and solution playbooks to define product value, guide client-facing assets, and reinforce Casechek’s brand story
  • Stay ahead of industry trends and competitive developments
  • Conduct and synthesize voice-of-customer research to inform product and portfolio decisions and identify market opportunities
  • Oversee Sr. Marketing Specialist and broader team to deliver high-impact content and multi-channel campaigns that drive measurable pipeline growth
  • Develop and execute a sales-enablement strategy to communicate value propositions and economic benefits to the Commercial team and market
What we offer
What we offer
  • Competitive Salary and Annual Bonus
  • Opportunity for Long-Term Incentives (LTI)
  • 401(k) Match
  • Work-from-Home Flexibility
  • Flexible Time Off (Unlimited PTO)
  • Parental Leave
  • Comprehensive Medical and Dental Benefits
  • Brand-New Pro-Level Laptop
  • Annual Education Budget
  • Fulltime
Read More
Arrow Right
New

Account Manager

Viant is seeking a talented Account Manager to join our Sales Team. In this dyna...
Location
Location
United States , Chicago
Salary
Salary:
75000.00 - 90000.00 USD / Year
Viant
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 2-3 years digital media/programmatic/ad tech account management or client service experience
  • 6+ months of hands-on-key campaign management experience
  • Strong understanding and enthusiasm about the latest in digital media, ad tech, data targeting, 1st party data, platform sales, programmatic, behavioral targeting and optimization strategies
  • Ability to thrive in a fast-paced work environment, while being able to quickly gain product efficiency across our broad set of offerings
  • Smart, articulate, polished, self-driven, highly motivated team player with excellent problem-solving skills, as well as superb organizational, written, and verbal communication skills
  • A consultative, strategic thinker with great energy and enthusiasm for account growth, upsell/cross sell, and customer success
  • Proficient in MS Office, including PowerPoint, Excel and Outlook
  • Exposure to Salesforce.com or similar CRM
  • and Aptitude for working with custom software systems
  • Bachelor’s degree required
Job Responsibility
Job Responsibility
  • Support RFI/RFP process to land new accounts across all service models in assigned territory
  • Craft effective responses to RFPs and RFIs, including feasibility scoping, campaign design, and supporting documentation
  • Manage and grow a roster of assigned accounts in territory or segment to maximize client satisfaction, retention, and growth
  • Work as liaison between client and internal departments to onboard new customers, coordinate campaign updates, upsell opportunities, and troubleshoot delivery and performance issues
  • Manage the campaign launch process from start to finish, inclusive of client kick off call, strategy recommendation, asset collection, optimization, and delivery of performance reporting
  • Utilize Salesforce to ensure all campaign information is accurate
  • Deep understanding of Viant’s entire product offering and best practices for campaign effectiveness and cross-selling
  • Proactively use data, trends, market insights, and logic to develop tailored campaign recommendations and opportunities for continued success
  • Tasked with supporting growth goals QoQ and YoY, and being primary point of contact for the customer on day-to-day account needs
What we offer
What we offer
  • fully paid health insurance
  • paid parental leave
  • unlimited PTO
Read More
Arrow Right
New

Account Executive, Territory (Mid-Market East SLED)

Verkada is building a world class sales organization and is seeking motivated, r...
Location
Location
United States , San Mateo
Salary
Salary:
125000.00 - 190000.00 USD / Year
Verkada
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • At least 2 years of sales experience in a quota-carrying capacity
  • Highly effective communication skills, with ability to build rapport, nurture relationships, and strong presentation skills
  • Thrive in a dynamic, competitive, and fast-paced startup environment
  • Tenacity, drive to learn, and self-motivated
  • Must be willing and able to work onsite five days per week.
Job Responsibility
Job Responsibility
  • Source and close new business to consistently meet or exceed quarterly sales quotas
  • Build an intimate understanding of Verkada products and their place in the industry
  • Manage the full sales cycle: Prospect for new customers, host online demos, create proposals, and close deals
  • Maintain accurate pipeline management with expert-level forecasting
  • Consistently exceed activity targets through proactive outreach via phone calls, emails, conducting online demos, and facilitating trials
  • Act as a trusted advisor and subject matter expert to customers and channel partners
  • Work closely with Channel Partners, Solutions Engineering & Technical Support to ensure smooth launches and fuel future product growth
  • Provide market/client feedback to Verkada’s Product/Engineering team
What we offer
What we offer
  • Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans
  • Nationwide medical, vision and dental coverage
  • Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options
  • Expanded mental health support
  • Paid parental leave policy & fertility benefits
  • Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
  • Professional development stipend
  • Fertility stipend
  • Wellness/fitness benefits
  • Healthy lunches provided daily
  • Fulltime
Read More
Arrow Right
New

Staff Software Engineer (Back End)

As a Staff Software Engineer on our Runtime team, you will work directly with Vi...
Location
Location
United States , Los Angeles
Salary
Salary:
150000.00 - 205000.00 USD / Year
Viant
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 8+ years of professional experience in the software industry
  • Bachelor’s degree in Computer Science, Mathematics, or a related field (Master’s degree preferred)
  • Proficiency in GoLang
  • Expertise in designing, building, and delivering high-quality, scalable, and high-performance distributed systems, including developing detailed design specifications
  • Experience with relational databases (e.g., MySQL, Oracle, or SQL Server), including writing SQL
  • Familiarity with cloud-based technologies, especially AWS (e.g., EC2, S3, Lambda, RDS) and GCP
  • Knowledge of multithreading, concurrency, and low-latency application development
  • Proven ability to identify and resolve project issues effectively and in a timely manner
Job Responsibility
Job Responsibility
  • Work directly with Viant’s ad server, managing a high-volume, low-latency application that processes billions of unique requests a day
  • Work with state-of-the-art technology as part of bid optimization, dynamic performance optimization, as well as develop a self-diagnostic and healing architecture
  • Deliver simple, elegant, scalable, extensible solutions that strike the right balance between short-term and long-term considerations
  • Design, develop, maintain and trouble software features with an eye on cost, scalability, performance and fault-tolerance
  • Participate in design discussions, code reviews and bug triage / Root Cause Analysis (RCA) sessions
  • Be the technical lead of projects that involve 2-3 other engineers
  • Collaborate with Product, other Engineering and Technical operations teams on the entire lifecycle from ideation to productization and beyond
  • Drive the development and continuous improvement of existing projects while shaping the vision and scope of future initiatives
  • Collaborate with internal teams to design, build, and refine a highly reliable, highly available, low-latency runtime platform
  • Own and provide technical leadership for multiple subsystems of the runtime platform, ensuring scalability, performance, and fault tolerance
What we offer
What we offer
  • Fully paid health insurance
  • Paid parental leave
  • Unlimited PTO
Read More
Arrow Right
New

Enterprise Account Executive

We are seeking a hardworking, driven individual with superb energy, passion and ...
Location
Location
United States
Salary
Salary:
220000.00 - 280000.00 USD / Year
Verkada
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5-10+ years of quota-carrying software/hardware technology or channel sales with focus on building a greenfield territory and landing new business
  • 2+ years selling technical solutions or products to the Public Sector (SLED, Local Government, Municipalities) is a plus
  • Proven track record of success in a sales-driven organization selling a highly complex technical solution
  • Willingness to have a strong field presence multiple days per week
  • Must live in territory & willingness to travel up to 50%
  • Possess a hunter sales mentality with a strong desire to be successful, and have a proven track record of prospecting, closing new logos, and landing major accounts against incumbents
  • Customer-focused with extensive experience developing customer relationships within SLED accounts
  • Experience managing longer, complex sales cycles
  • Experience collaborating with an internal channel partner team to sell through and with channel partners is a plus
  • Relevant software or hardware industry experience in any of the following domains
Job Responsibility
Job Responsibility
  • Develop and Implement a comprehensive territory plan
  • Manage the entire sales process to ensure delivery against key performance metrics and quota, with a strong emphasis on net new business sales
  • Meet or exceed individual targets and contribute to the overall team and company success
  • Initiate and manage expansion discussions to drive customer retention
  • Devise a comprehensive customer acquisition strategy and partner with Verkada’s channel partner sales organization to establish channel partner initiatives
  • Drive business growth and enhance market presence through a combination of customer engagements, marketing campaigns, executive briefings, industry conferences, events and market sector knowledge/intelligence
  • Gain an in-depth and detailed understanding of Verkada’s business and products to confidently sell to states, cities, counties, education agencies and special districts within your territory
  • Create effective presentations and proposals
  • create urgency to drive deal closure, negotiate pricing and contractual agreements
  • Provide account analysis, quarterly business reviews, and accurate revenue forecasts
What we offer
What we offer
  • Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans
  • Nationwide medical, vision and dental coverage
  • Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options
  • Expanded mental health support
  • Paid parental leave policy & fertility benefits
  • Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
  • Professional development stipend
  • Fertility Stipend
  • Wellness/fitness benefits
  • Healthy lunches provided daily
  • Fulltime
Read More
Arrow Right
New

Sr. Software Engineer, Runtime

Viant’s customers use the Demand Side Platform (DSP) to set up, run and monitor ...
Location
Location
United States , Los Angeles
Salary
Salary:
130000.00 - 180000.00 USD / Year
Viant
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Minimum B.S. in Computer Science or related fields preferred
  • Strong foundation in computer science and OOP
  • 5+ years of professional experience in the software industry
  • Experience programming in GoLang or Java
  • Experience with MySQL, Oracle, and other database technologies
  • Experience with AWS and related cloud technologies (e.g., EC2, S3, Lambda, RDS)
  • Expertise in designing and implementing scalable, high-performance distributed systems, including the ability to develop detailed design specifications
  • Familiarity with multithreading, concurrency, and low-latency application development
  • Expert ability to effectively identify and resolve project issues in a timely manner
Job Responsibility
Job Responsibility
  • Provide technical expertise to implement and deliver various web and other system projects
  • Organize and participate in review sessions, contributing design insights and collaborating in architectural discussions
  • Participate in system testing to ensure quality deliverables and address issues through Root Cause Analysis (RCA)
  • Design, develop, and maintain scalable, high-performance systems with an emphasis on cost, scalability, and fault tolerance
  • Contribute to the development and continuous review of existing projects while identifying opportunities for future improvements
  • Engage in all phases of the software development lifecycle, from concept to deployment
  • Work on optimizing application performance, focusing on low-latency and high-throughput requirements
  • Interface with program managers, developers, and cross-functional teams for project-based assignments
What we offer
What we offer
  • fully paid health insurance
  • paid parental leave
  • unlimited PTO
Read More
Arrow Right
New

Account Executive, Territory

Verkada is building a world class sales organization and is seeking motivated, r...
Location
Location
United States , San Mateo
Salary
Salary:
125000.00 - 190000.00 USD / Year
Verkada
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • At least 2 years of sales experience in a quota-carrying capacity
  • Highly effective communication skills, with ability to build rapport, nurture relationships, and strong presentation skills
  • Thrive in a dynamic, competitive, and fast-paced startup environment
  • Bachelors degree preferred but not required
  • Experience in Salesforce is a plus
  • Tenacity, drive to learn, and self-motivated
  • Must be willing and able to work onsite five days per week.
Job Responsibility
Job Responsibility
  • Source and close new business to consistently meet or exceed quarterly sales quotas
  • Build an intimate understanding of Verkada products and their place in the industry
  • Manage the full sales cycle: Prospect for new customers, host online demos, create proposals, and close deals
  • Maintain accurate pipeline management with expert-level forecasting
  • Consistently exceed activity targets through proactive outreach via phone calls, emails, conducting online demos, and facilitating trials
  • Act as a trusted advisor and subject matter expert to customers and channel partners
  • Work closely with Channel Partners, Solutions Engineering & Technical Support to ensure smooth launches and fuel future product growth
  • Provide market/client feedback to Verkada’s Product/Engineering team
What we offer
What we offer
  • Healthcare programs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans
  • Nationwide medical, vision and dental coverage
  • Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options
  • Expanded mental health support
  • Paid parental leave policy & fertility benefits
  • Flexible PTO and personal sick time
  • Professional development stipend
  • Fertility stipend
  • Wellness/fitness benefits
  • Healthy lunches provided daily
  • Fulltime
Read More
Arrow Right
New

Enterprise Account Executive

We are seeking a hardworking, driven individual with superb energy, passion and ...
Location
Location
United States , Denver
Salary
Salary:
220000.00 - 280000.00 USD / Year
Verkada
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5-10+ years of quota-carrying software/hardware technology or channel sales with focus on building a greenfield territory and landing new business
  • 2+ years selling technical solutions or products to the Public Sector (Local Government, Education) is a plus
  • Proven track record of success in a sales-driven organization selling a highly complex technical solution
  • Must live in territory & willingness to travel
  • Willingness to have a strong field presence multiple days per week
  • Possess a hunter sales mentality with a strong desire to be successful, and have a proven track record of prospecting, closing new logos, and landing major accounts against incumbents
  • Customer-focused with extensive experience developing customer relationships within Local/Education accounts
  • Experience managing longer, complex sales cycles
  • Experience collaborating with an internal channel partner team to sell through and with channel partners is a plus
  • Relevant software or hardware industry experience in any of the following domains
Job Responsibility
Job Responsibility
  • Develop and Implement a comprehensive territory plan
  • Manage the entire sales process to ensure delivery against key performance metrics and quota, with a strong emphasis on net new business sales
  • Meet or exceed individual targets and contribute to the overall team and company success
  • Initiate and manage expansion discussions to drive customer retention
  • Devise a comprehensive customer acquisition strategy and partner with Verkada’s channel partner sales organization to establish channel partner initiatives
  • Drive business growth and enhance market presence through a combination of customer engagements, marketing campaigns, executive briefings, industry conferences, events and market sector knowledge/intelligence
  • Gain an in-depth and detailed understanding of Verkada’s business and products to confidently sell to states, cities, counties, education agencies and special districts within your territory
  • Create effective presentations and proposals
  • create urgency to drive deal closure, negotiate pricing and contractual agreements
  • Provide account analysis, quarterly business reviews, and accurate revenue forecasts
What we offer
What we offer
  • Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans
  • Nationwide medical, vision and dental coverage
  • Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options
  • Expanded mental health support
  • Paid parental leave policy & fertility benefits
  • Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
  • Professional development stipend
  • Fertility Stipend
  • Wellness/fitness benefits
  • Healthy lunches provided daily
  • Fulltime
Read More
Arrow Right
Welcome to CrawlJobs.com –
Your Global Job Discovery Platform
At CrawlJobs.com, we simplify finding your next career opportunity by bringing job listings directly to you from all corners of the web. Using cutting-edge AI and web-crawling technologies, we gather and curate job offers from various sources across the globe, ensuring you have access to the most up-to-date job listings in one place.
Jobs by Category
Art and Entertainment Jobs Banking Jobs Call Center Jobs Construction Jobs Consulting Jobs Customer Service Jobs Education Jobs Energy Jobs Finance Jobs Gastronomy Jobs Health and Beauty Jobs Hospitality and Tourism Jobs Human Resources Jobs Insurance Jobs IT - Administration Jobs IT - Software Development Jobs Legal Jobs Logistics Jobs Manufacturing Jobs Marketing, Digital Marketing, SEO, SEM Jobs Media Jobs Nursing Jobs Office Administration Jobs Pharmacy Jobs Physical Work Jobs Public Relations Jobs Public Sector Jobs Purchasing Jobs Quality Control Jobs Real Estate Jobs Research and Development Jobs Sales Jobs
Job Positions Jobs by Country
United States Jobs United Kingdom Jobs India Jobs Australia Jobs Canada Jobs Poland Jobs Ireland Jobs Spain Jobs
Company
Blog About Us Contact
Follow Us
Facebook
X (Twitter)
LinkedIn
Instagram
© 2025 CrawlJobs Ltd. All Rights Reserved
Terms & Conditions Privacy Policy