Sr. Consumer Marketing Manager, T-Mobile

T-Mobile

Location:
United States, Bellevue ▼
Overland Park

Category:
-

Contract Type:
Not provided

Salary:

109300.00 - 197200.00 USD / Year

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Job Description:

The Sr. Consumer Marketing Manager is responsible for igniting engagement with our base customers and consumers through communication strategies that drive digital adoption and engagement. The company has bold goals to get the consumer base onto the new T-Life app and drive repeat visits and engagement with the app. This person works cross-functionally to communicate product experiences to the consumer and to influence optimal product experiences on behalf of the consumer. This role is responsible for developing marketing strategies factoring in market dynamics, consumer patterns, competitive actions, company priorities and retailer/channel conflict and cohesion.

Job Responsibility:

Drives development and implementation of marketing plans focused on segmenting, targeting and positioning for the postpaid subscription base portfolio
Drive strategy and high-level business rationale - market/product/brand fit, etc. and own T-Mobile service and product roadmap
Define target, value prop and reason to believe requirements – lead creation of and prioritizing use cases to deliver on strategy
Develop strategy using data analytics and customer/business insights to clearly articulate the market opportunities and provide recommendations to senior leadership on path forward
Collaborate closely with product and GTM teams to drive successful product launches and revenue enhancements
Leads business performance including tracking of results, preparing contingencies and developing iterations of the plan in a competitive environment
May lead/mentor less experienced peers

Requirements:

Bachelor's Degree in a related field
Master's/Advanced Degree (Preferred)
7+ years' marketing experience
Marketing experience in one or more of the following categories: software/hardware, web, telecommunications, consumer electronics, or consumer packaged goods with a focus on Marketing including a highly consumer centric POV
At least 18 years of age
Legally authorized to work in the United States

Nice to have:

Prior experience driving app adoption and engagement through marketing campaigns
Strong communications skills by presentation, written and verbal methods, and executive presence
Ability to influence and lead cross functional teams to champion new concepts and ideas
Consumer centric approach with desire for deep understanding of customer behaviors, preferences, and expectations

What we offer:

Competitive base salary and compensation package
Annual stock grant
Employee stock purchase plan
401(k)
Access to free, year-round money coaches
Medical, dental and vision insurance
Flexible spending account
Paid time off
Up to 12 paid holidays
Paid parental and family leave
Family building benefits
Back-up care
Enhanced family support
Childcare subsidy
Tuition assistance
College coaching
Short- and long-term disability
Voluntary AD&D coverage
Voluntary accident coverage
Voluntary life insurance
Voluntary disability insurance
Voluntary long-term care insurance
Mobile service & home internet discounts
Pet insurance
Access to commuter and transit programs

Additional Information:

Job Posted:
April 05, 2025

Employment Type:

Fulltime

Work Type:

Hybrid work

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Sr. Consumer Marketing Manager