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Join T-Mobile’s Media Analytics team and help lead the transformation of marketing measurement through data-driven insights. As a Sr Business Analysis Manager – Media Analytics & Attribution, you’ll play a key role in evaluating paid media performance, optimizing investment strategies, and guiding business decisions with clear, actionable analytics. In this role, you will develop and manage analytical solutions that quantify marketing efficiency, improve attribution accuracy, and uncover growth opportunities. You’ll partner closely with cross-functional teams—including Marketing, Finance, and Data Science—to shape the media strategy and ensure that T-Mobile’s paid media campaigns deliver maximum return on investment.
Job Responsibility:
Lead sophisticated analytical initiatives to evaluate and optimize media performance across channels
Act as a trusted analytics advisor to key business partners
Build and run robust reporting frameworks and interactive dashboards (e.g., Tableau, Power BI)
Integrate data from AdTech platforms, internal systems, and third-party sources
Develop forecasting and performance evaluation tools
Partner with collaborators to define success metrics, build dashboards and reporting environments
Define and maintain standardized taxonomies, KPIs, and benchmarks
Deliver compelling, executive-ready presentations
Respond to changes in business needs
Champion innovation in measurement strategy
Requirements:
Bachelor’s degree in a quantitative field (e.g., Statistics, Mathematics, Engineering, Information Systems)
Master’s preferred
7+ years of experience in analytics, marketing/media measurement, or business intelligence
Advanced proficiency in SQL and Python, with a strong background in data automation and modeling
Expertise in data visualization and dashboarding (e.g., Tableau, Power BI)
Proven ability to distill complex data into clear, actionable business insights
Outstanding communication and storytelling skills with experience influencing senior collaborators
Demonstrated success running multiple priorities in a fast-paced, collaborative environment
Strong interpersonal skills and the ability to build relationships across cross-functional teams
Passion for media analytics, continuous improvement, and data-driven decision-making
Nice to have:
Familiarity with paid media channels and AdTech platforms