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Specialist - HCP Campaign Operations

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Sanofi

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Location:
Colombia , Bogotá

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Category:
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Contract Type:
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Salary:

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Job Description:

Our Hubs are a crucial part of how we innovate, improving performance across every Sanofi department and providing a springboard for the amazing work we do. Build a career and you can be part of transforming our business while helping to change millions of lives. Ready? As Senior Specialist - HCP Campaign Operations within our GTMC Team, you’ll plan and execute market-driven campaigns, make data-driven business recommendations, and create insightful presentations. You'll optimize omnichannel strategies in SFMC, leveraging your knowledge of campaign automation and data segmentation to provide valuable recommendations.

Job Responsibility:

  • Plan and execute campaigns following market requirements & brief
  • Perform and supervise Associate Specialists for campaign tagging, testing and technical production with limited supervision from Specialist/Senior Specialist
  • Perform and supervise Associate Specialists for CRM/SFMC formatting and analytics accuracy with limited supervision
  • Support Senior Specialist/Lead/Head in making business recommendations based on the data findings, create presentations to highlight recommendations and tell the story
  • Enable market Omnichannel strategy through optimized campaign execution in SFMC
  • Execute campaigns relying on sophisticated data segmentation leveraging various set of channels within SFMC and beyond (Sanofi’s Omnichannel ecosystem)
  • Develop subject matter expertise for available metrics in the campaign tools: To support recommendations on metrics, and campaign analytics setting (including data inflow requirements)
  • Support sharing and collecting knowledge across teams to ensure a comprehensive cross-organizational overview
  • Proactively suggest improvement measures to the current process

Requirements:

  • Previous experience in campaign management using Salesforce Marketing Cloud
  • Stakeholder management, good written and verbal communication skills, ability to work independently and within a team environment and strong organizational and time management skills to effectively manage completing work activities
  • Knowledge of key SFMC capabilities (i.e. Audience Studio, Datorama, Interaction Studio, Journey Builder)
  • Knowledge of HTML and CSS
  • University degree level (Graduate degree, preferably in science)
  • Advanced English level
What we offer:
  • Flexible working policies, including up to 50% remote work
  • Private medical care, life and health insurance, and gender-neutral paid parental leave

Additional Information:

Job Posted:
January 20, 2026

Expiration:
January 26, 2026

Work Type:
Hybrid work
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