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Robert Half is seeking a detail-oriented SEO Analyst to support organic search performance for a global leader in hospitality, entertainment, and travel experiences. This role involves both technical and content-driven SEO initiatives, supporting the SEO Center of Excellence within the search activation team. Responsibilities include executing onsite SEO initiatives, conducting technical audits, collaborating with other teams, and staying updated on industry trends. This position is hybrid, requiring 4 days onsite and 1 day work-from-home in Glendale, CA.
Job Responsibility:
Execute onsite SEO initiatives from concept to launch, improving search visibility across a portfolio of consumer-facing websites
Conduct technical audits and optimizations, including Core Web Vitals, metadata, indexing strategies, JavaScript rendering, and sitemap health
Collaborate with cross-functional teams including Product, Engineering, Marketing, and Content in Agile workflows using tools such as JIRA and Smartsheet
Monitor and analyze SEO KPIs—such as traffic, rankings, crawl health, and revenue attribution—via Google Search Console, Semrush, Adobe Analytics, and other tools
Research and advise on SEO-driven content strategies, optimizing both new and existing pages to align with brand tone and business goals
Develop scalable strategies for emerging search technologies, including AI Overviews, generative AI assistants, and social discovery platforms
Support local SEO and search listing management, along with optimization strategies for social search and editorial platforms
Contribute to the development of SOPs, SEO documentation, and process improvements to support team scalability and knowledge sharing
Stay informed on algorithm changes, SEO best practices, and shifts in consumer search behavior across multiple platforms
Manage multiple concurrent SEO projects with strong attention to detail and deadline management.
Requirements:
2–4 years of hands-on SEO experience, preferably within an enterprise or multi-site environment
Strong working knowledge of technical SEO concepts and ability to communicate effectively with product and development teams
Familiarity with analytics platforms (Adobe Analytics preferred), SEO tools (Semrush, GSC), and enterprise CMS platforms
Analytical mindset and ability to turn performance data into actionable recommendations
Excellent written and verbal communication skills, with the ability to explain SEO strategies to non-technical audiences
Experience working in Agile settings and managing deliverables across both content and technical SEO pipelines
Background in hospitality, travel, or entertainment industries is a plus
Exposure to App Store Optimization (ASO) or omnichannel search strategy is a bonus.
Nice to have:
Background in hospitality, travel, or entertainment industries
Exposure to App Store Optimization (ASO) or omnichannel search strategy.
What we offer:
Medical, vision, dental, and life and disability insurance
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