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Checkr is hiring a Senior SEO & AEO Manager to architect and scale our next chapter of organic growth across new and legacy search environments. As AI reshapes discovery, we're investing in the systems, data, and technical foundations that future-proof how buyers find and evaluate Checkr. This role reports to the Website & SEO Manager and will own our B2B AI search strategy, while supporting SEO & AEO strategy across Checkr's full suite of products and brands. You'll own, design, and execute our technical SEO strategy—spanning log file analytics, crawl/index management, structured data strategy, and AI-driven automation.
Job Responsibility:
Crawl & log file analysis — Track and interpret bot behavior (Google, ChatGPT, etc.) via server logs to surface crawl inefficiencies, and prioritize opportunities to drive business impact
Indexation & site structure — Engineer site architecture, canonicalization, XML sitemaps, and robots directives to maximize crawlability and indexing across search engines
Schema & structured data — Design, deploy, and validate schema markup (FAQ, Product, Article, etc.) to increase rich result and AEO discoverability
Performance optimization engineering — Partner with development to improve page speed, Core Web Vitals, mobile usability, and domain-level technical settings to lift UX and SEO/AEO outcomes
Automation & technical tool builder — Develop automated workflows and tools (e.g., AirOps, custom GPTs/agents) to scale audits, QA, topic monitoring, and performance insights
Cross-functional technical partner — Collaborate with engineering, content, and product to embed SEO/AEO standards into roadmaps, releases, and web page QA
Community & platform optimization support — Advise on off-site channels (e.g., Reddit) for content structure, metadata, and link strategy to reinforce visibility and authority
Requirements:
Technical SEO depth: Comfortable moving from log insights to migration and architecture improvements
B2B growth focus: Prioritize SEO/AEO projects by revenue impact and build journeys that convert B2B buyers
AI fluency: Strong prompting/LLM understanding
know how to structure clear prompts for advanced workflows and understand how to influence answer engine results
Data-driven: Proficient with GA4 & Search Console with working understanding of BI tools (e.g., Looker)
SQL/Python is a plus
Performance instincts: Understand website speed and performance metrics and partner well with designers, developers, and engineers
Operator mindset: Build systems (dashboards, alerts, QA tools) that optimize workflows and help programs scale efficiently
Trusted collaborator: Effective communicator who partners with marketing, product, and operations stakeholders
comfortable leading cross-functional projects and initiatives
Always improving: Automate the repeatable, prioritize critical initiatives, and raise the bar for best SEO/AEO practices
Nice to have:
SQL/Python is a plus
What we offer:
Opportunity to work with the latest AI and machine learning technologies in a dynamic and innovative environment
A fast-paced and collaborative environment
Learning and development allowance
Competitive cash and equity compensation and opportunity for advancement
100% medical, dental, and vision coverage
Up to $25K reimbursement for fertility, adoption, and parental planning services
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