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We are looking for an exceptional Senior SEM Specialist, with at least 5 years’ experience, who has strong analytical skills to join our dynamic team. The ideal candidate will be someone who speaks fluent English and Spanish. Overall, the individual will be an active part of the SEM team, focused on developing strategies to help optimize one of our projects’ visibility and increase the accessibility of websites. At Leadtech, we work hard... and play harder! Our mission is to empower clients and employees to achieve its goals in the online business world. Since 2007, we have been fostering innovative and creative techniques across a multitude of industries, making us pioneers in online project management. Leadtech is dedicated to constant improvement, as well as inspiring new ideas and methods daily, for both the world in which we live and the future to come. If you have a creative and innovative mind, Leadtech is looking for you!
Job Responsibility:
Implement PPC strategy and tactics (Google, Bing, and others)
PPC Campaigns optimization and testing on multi-language accounts
Keyword research and search queries analysis
Ad Creation and Testing
Quality score improvements
Conversion optimization and tracking to increase ROI and drive volume
Develop new seasonal/promotional offers and optimize landing pages, generating text ads, keywords and bids
Keep up to date with paid search best practices, bid management systems, keyword development tools and industry research
Creating briefings for creative and cooperating with design
Define retargeting/remarketing strategies
Target audiences for each purpose
Implement retargeting/remarketing campaigns
Management and optimization of remarketing campaigns
Reporting and analysis on different performance metrics: CPA, CPL, ROI, KPI's, CTR
Requirements:
At least 5 years of experience in Online Advertising for the main search engine (Google, Bing at least)
Excellent Internet data analysis capabilities
Strong Knowledge in Google Analytics & Google Tag Manager
Advanced Microsoft Excel skills
Strong analytical skills
Fluent in English and Spanish
Bachelor or Master Degree in Marketing, Business, e-business, economics is a plus
Very strong attention to detail
Capable of managing multiple projects simultaneously
Ability to work independently and synthesize large amount of data
Flexibility, being able to adapt quickly to changing priorities
Team worker
Online spirit
Desire to share your experiences and knowledge
Organized
Self-motivated
Proactive
What we offer:
Growth and career development
Flexible career path with personalized internal training