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Vercel’s transforming the way teams design, prototype, and ship with AI. As our AI-native platform gains traction across industries, we’re investing in a dedicated solutions-focused product marketer to own the messaging, positioning, and go-to-market strategy for our most impactful use cases and verticals. This role is all about driving growth through our key use cases and for verticals that hold Vercel as mission critical to their business — shaping how Vercel shows up in the market for key audiences, and telling the story of what’s possible through the lens of real customer needs.
Job Responsibility:
Use case and vertical positioning
Shape the narrative for priority industries and use cases to influence GTM strategy and customer engagement
Build solution narratives and GTM plans that map Vercel capabilities to high-impact customer needs
Partner with sales, product, and growth to define vertical plays that accelerate adoption and revenue
Content and collateral creation
Develop solution briefs, case studies, demos, and pitch materials tailored for industry-specific needs
Collaborate with content and design teams to create high-impact storytelling assets for campaigns, events, and outbound programs
Translate complex technical features into compelling business value for non-technical audiences
Market and customer insight
Conduct customer and market research to identify trends, whitespace, and emerging needs across segments
Create and maintain buyer personas, customer journey maps, and vertical opportunity assessments
Leverage competitive and win/loss insights to sharpen differentiation and drive adoption in key markets
Cross-functional go-to-market execution
Be a key player in product launch strategy for new AI capabilities — especially those aligned with core solutions and verticals
Partner with demand generation and campaign teams to align messaging with funnel strategy and audience targeting
Work closely with product and customer success to feed back learnings and inform roadmap decisions
Requirements:
5+ years in Product Marketing with experience owning GTM strategy, solution/vertical messaging, and sales enablement
Deep understanding of how to market solutions, not just features — you think in terms of customer problems and outcomes
A strong storyteller with a track record of simplifying developer focused products
Strategic yet hands-on — you love diving into the details to execute, iterate, and scale
Experience partnering closely with sales, product, and marketing teams to deliver full-funnel impact
Comfortable with ambiguity and high-growth environments — you know how to prioritize what matters and move fast
What we offer:
Competitive compensation package, including equity
Inclusive Healthcare Package
Learn and Grow - we provide mentorship and send you to events that help you build your network and skills
Flexible Time Off
We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed
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