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Truveta is the world’s first health provider led data platform with a vision of Saving Lives with Data. Our mission is to enable researchers to find cures faster, empower every clinician to be an expert, and help families make the most informed decisions about their care. Achieving Truveta’ s ambitious vision requires an incredible team of talented and inspired people with a special combination of health, software and big data experience who share our company values. Our Growth Team is looking for an ambitious and results-driven Senior Product Marketing Manager to play an important role in in bridging the gap between product development and market adoption by developing and executing our GTM strategy for life sciences companies. You’ll bring your experience and curiosity for understanding the needs of this target customer base and translate findings into compelling messaging, sales enablement materials, product feedback, and more. The Senior Product Marketing Manager will work closely with several teams within Truveta including product, partner (sales), communications, and marketing to help achieve our growth ambitions. You will do this by developing and honing clear differentiation against competition, use cases, and value propositions that strongly resonate with pharmaceutical, medical device, and biotech companies. Reporting to the Director of Product Marketing, this role will be an integral part of the Growth team as we expand our business. The best person for this role understands the value of real-world evidence, has a passion for disrupting the status quo, has strong commercial acumen, and gets energized by working in a dynamic, high growth environment.
Job Responsibility:
Developing and executing strategies for product launches, including market research, positioning and messaging, and sales enablement
Collaborate closely with product and sales to ensure alignment and creation of compelling messaging and sales enablement materials for life sciences including pitch decks, FAQs, objection handling, demos, one-pagers etc. ensuring key messaging is consistent and up-to-date
Maintain pulse on buyer personas, market trends, competitive landscape and provide regular synthesis of competitive insights and customer feedback to ensure that competitive differentiation is sharply articulated and informing the product roadmap and planning
Build and maintain feedback loops with partner teams, product leaders, and life sciences customers to better understand needs and challenges
Inform and support content creation including spokesperson presentations, blogs, whitepapers, case studies, product videos, advertising, and website messaging
Requirements:
5+ years of experience in the B2B SaaS product marketing discipline or marketing within life sciences
Strong preference for knowledge and experience in RWD/RWE, including EHR data
Ability to build and support positioning and messaging frameworks, mapped to business goals
Ability to distill technical and often abstract ideas into compelling narratives
Strong analytical skills, with deep understanding of market conditions, customer needs and competitive offerings desired
Ability to communicate effectively and collaborate with stakeholders at various organizational levels
Ability to think strategically (big picture) and tactically (get your hands dirty!)
Strong writer, creative thinker, and nimble executor
Able to operate in a fast-paced, rapidly changing and growing environment and “get things done”
Must embrace and respect the critical nature of protecting the Truveta brand
Nice to have:
Life sciences and RWD experience a plus
What we offer:
Interesting and meaningful work for every career stage
Great benefits package
Comprehensive benefits with strong medical, dental and vision insurance plans
401K plan
Professional development & training opportunities for continuous learning
Work/life autonomy via flexible work hours and flexible paid time off
Generous parental leave
Regular team activities (virtual and in-person)
Additional compensation such as incentive pay and stock options
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