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The Performance Marketing team at Intuit Canada is focused on driving website traffic, growing sign-ups, maximizing ROI, and delivering exceptional customer experiences. Within this team, the Holistic Search group manages both Earned (SEO) and Paid Search channels (Text, Shopping, PMax) across external search engines. Search is one of Intuit’s most powerful levers for acquiring new customers, and the team also runs experiments to identify growth opportunities and optimize performance. We are seeking a Senior Performance Marketing Manager (Search) to lead customer acquisition for QuickBooks LATAM and Mailchimp Canada & LATAM. Reporting to the Holistic Search Lead, you will own paid search strategy and execution, collaborating closely with internal partners, vendors, and global teams to drive measurable business growth.
Job Responsibility:
Take a leadership role in the planning, strategizing, managing, and executing QuickBooks LATAM and Mailchimp Canada + LATAM SEM campaigns, including but not limited to account setup, development and implementation of strategies, campaign structure, budget management, bidding and invoice management across all LoBs
Mentor team members to achieve targeted performance KPIs (CAC, conversions) including optimizations and campaign troubleshooting
Manage relationship with the agency, platform partners (Google, Microsoft), and others to optimize campaigns and help inform their product roadmap based on needs, including rolling out new enhancement
Partner closely with internal cross-functional teams - SEO, Analytics, Product, Finance, Engineering to drive best practices, identify testing opportunities and develop roadmaps
Execute campaign optimization tactics (bidding, ad copy and landing page testing) to achieve spend efficiency and volume targets. Partner with local teams to define the test roadmap
Audit and update existing data pipelines in collaboration with the Business Intelligence and Tech teams to ensure the highest level of data quality
Requirements:
6+ years of professional non-internship marketing experience
8+ years of paid search strategy experience for a large brand