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Senior Performance Marketing Analyst

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Nebo Agency

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Location:
United States, Atlanta

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Salary:

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Job Description:

We are looking for an intelligent, passionate, and data-driven Senior Analyst to join our Intelligence team full-time. The Marketing Analyst will work with our marketing teams to drive in-depth insights for marketing campaigns. The Senior Performance Marketing Analyst will be responsible for leading analysis, reporting, and processes related to insights that help drive marketing decision-making and strategy. The role is both data and insights-driven, with a focus on improving Paid Media campaigns and channels through ongoing optimization and technology enhancements. The ideal candidate will have direct experience with similar marketing analytics positions on cross-functional marketing teams. Nebo is a human-centered agency built on a culture of respect, professional growth and care for every employee.

Job Responsibility:

  • Lead exploratory projects to understand new sources of data and new tools
  • Develop new methods for analysis based on shifting media and technology landscapes
  • Build and own analytical tools and solutions addressing our client’s business needs and enable better decisions by leadership
  • Lead complex analytics requirements conversations, communicate with stakeholders to plan analysis approach and guide key decisions
  • Join paid and web data to create full-funnel customer analytics across channels
  • Unify data and tell data stories using large datasets in easily digestible ways
  • Translate complex business questions into sound data analysis for marketing and non-marketing stakeholders
  • Ability to provide a point of view on marketing performance, optimal spend allocation, actionable insights, and business decisions based on campaign performance
  • Develop analysis methodology, mine, and analyze data and provide recommendations and insight around specific marketing questions
  • Create new reporting and dashboards, data infrastructure, and queries to track key marketing metrics across multiple data sources leveraging SQL, R/Python, Tableau, Google Data Studio, and other data/visualization tools
  • monitor for changes in trends, share insights and make recommendations
  • Leverage data from Adobe Analytics, Google Analytics, Salesforce, Rockerbox, Sisense, Hubspot and various other tools and platforms
  • Lead monthly and/or weekly reporting and analysis for clients that provides a holistic view of how each marketing channel is working in tandem and identify root causes of trends within the account
  • Provide optimization recommendations and other actionable insights to Paid Search, Paid Social, Display, and other Paid Media team leads based on performance data
  • Brainstorm and provide client-specific testing suggestions to other members of the Paid Media team to encourage a culture of continuous testing
  • Provide performance projections and budget recommendations for Paid Media efforts across various levels of data, including, but not limited to, account, market, campaign, channel, and product line
  • Stay ahead of the latest emerging trends and industry developments for tools and trends and be an active participant in cross-departmental knowledge sharing

Requirements:

  • 5+ years of experience in paid media and marketing analytics
  • Experience with paid media technology, ad serving platforms, and marketing data systems
  • Expertise in reporting on media spend, efficiency, and optimization
  • Able to translate business objectives into measurable goals and KPIs
  • Able to translate technical data into a framework and language that marketing clients can understand
  • Strong communication, collaboration, and problem-solving abilities
  • Extensive experience with data visualization tools like Tableau
  • Expert knowledge of web analytics and user behavior analysis (Adobe Analytics, Google Analytics, etc.)
  • Experience with statistical methods such as regression and hypothesis testing
  • Experience analyzing data from a variety of different sources (quantitative and qualitative), and presenting the data in a clear and concise manner
  • Basic understanding of programming languages such as JavaScript and SQL
  • Experience with experimental design and writing testing briefs
  • Comfortable leading reports calls with no assistance and presenting report findings directly to clients
What we offer:
  • Hybrid in-office/remote work or fully remote work options
  • Unlimited PTO
  • Free attendance to local marketing events

Additional Information:

Job Posted:
December 10, 2025

Employment Type:
Fulltime
Work Type:
Hybrid work
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