Senior Optimisation Analyst

The role is the Digital Analytics specialist in providing actionable insight into personalised customer journey and engagement performance. As part of a small team of digital and CRO analysts, this role helps to maximise the digital commercial performance using a variety of data sources including web analytics, data on traffic, conversion, orders, etc, to drive insights, actions and measurable improvements for Personalisation and Optimisation. The role works closely with Digital Product squads (predominately Personalisation and Optimisation squad), marketing and CRM, and other Digital colleagues to drive conversion performance in line with the strategy and support in managing the day-to-day trading of the Currys and Carphone Warehouse websites.