Senior Media Buyer, Robert Half

Robert Half

Location:
United States, Fort Washington

Category:
-

Contract Type:
Contract work

Salary:

Not provided

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Job Description:

We are looking for a skilled Senior Media Buyer to join our team on a contract basis, stepping in to manage critical responsibilities during a leave of absence. This position will play a pivotal role in overseeing and optimizing Facebook advertising campaigns, with a focus on achieving key performance metrics and maximizing ad spend efficiency. Based in Fort Washington, Pennsylvania, this opportunity is ideal for someone with a strong background in digital advertising and healthcare-focused campaigns.

Job Responsibility:

Manage and execute Facebook advertising campaigns, ensuring optimal performance and efficient budget utilization
Collaborate with clients to understand their advertising goals and provide strategic recommendations for ad spend allocation
Oversee monthly advertising budgets totaling approximately $150,000, ensuring alignment with client objectives
Track campaign performance against established KPIs, using data-driven insights to refine strategies
Develop and implement media buying strategies tailored specifically for the healthcare industry
Prepare and present detailed performance reports to clients, offering actionable insights and recommendations
Maintain clear and precise communication with clients to ensure satisfaction and alignment with goals.

Requirements:

Extensive experience as a Senior Media Buyer, with a proven track record in Facebook advertising
Expertise in managing large-scale ad budgets, particularly in healthcare-focused campaigns
Proficient in using tools like Facebook Insights, DSP platforms, and CRM systems
Strong analytical skills to assess campaign performance and implement improvements
Effective communication skills for client interactions and reporting
Familiarity with advertising trends and audience engagement strategies within the healthcare industry
Ability to work independently and manage multiple priorities in a fast-paced environment.

Nice to have:

Stay updated on trends in digital marketing and healthcare advertising
Utilize tools such as Facebook Insights and CRM systems to enhance campaign effectiveness.

What we offer:

Medical insurance
Vision insurance
Dental insurance
Life and disability insurance
Eligibility for 401(k) plan.

Additional Information:

Job Posted:
April 29, 2025

Work Type:

On-site work

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Senior Media Buyer