Senior Manager US Marketing, PAVBLU Job at Amgen

Senior Manager US Marketing, PAVBLU

Amgen

Location:
United States

Category:
-

Contract Type:
Not provided

Salary:

160808.00 - 190106.00 USD / Year

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Job Description:

As the Senior Manager of US Marketing for PAVBLU, Amgen’s biosimilar to Eylea® (aflibercept), you will contribute to both the strategy and execution of a brand operating in a highly competitive, rapidly evolving, and promotionally sensitive retina marketplace. PAVBLU requires a strong commercial presence grounded in deep customer insight, thoughtful strategy, and impactful engagement, all of which ultimately supports better care for patients living with serious retinal diseases.

Job Responsibility:

Contribute to the development of PAVBLU’s brand strategy by integrating insights, competitive intelligence, and customer needs into strategic recommendations and prioritization discussions
Translate strategic direction into clear workplans and coordinate the execution of multiple initiatives across digital, congress, and field channels
Develop, update, and refine promotional resources, including detail aids, digital content, and field resources, ensuring accuracy, compliance, and strong alignment with brand strategy
Serve as the day-to-day execution engine for PAVBLU by converting strategic direction into clear tactical workplans and coordinating the execution of multiple concurrent initiatives across digital, congress, and field channels
Support the annual brand planning process by contributing tactical and strategic recommendations, integrating cross-functional inputs, and operationalizing priority initiatives throughout the year, including pull-through of segmentation-based messaging and updates
Manage executional workflows for PAVBLU’s high-volume 2026 tactical slate, ensuring disciplined project management, agency coordination, and on-time delivery across all assigned activities
Monitor KPIs for owned tactics to assess impact and support data-driven decisions on resource and time allocation
Build and operationalize the PAVBLU Speaker Bureau, including speaker identification, contracting, onboarding, training, deck creation, and content update to help increase clinical confidence among retina specialists who may be hesitant to adopt biosimilars
Establish the foundation for peer-to-peer engagements by developing deployment processes, support materials, and integration of Amgen best practices that enable high-quality scientific exchange
Develop and execute advisory boards with retina specialists and practice administrators to gather market insights that inform strategy, messaging evolution, and resource development
Lead components of congress strategy and execution, including where necessary, planning and prioritizing congress presence, booth or footprint logistics, cross-functional alignment, advertising/promotional opportunities in order to meet customers where they are
Ensure all peer-to-peer and congress initiatives are compliant, field-ready, and aligned with PAVBLU’s objectives
Manage the PAVBLU sampling program, including monitoring inventory and usage, ensuring compliant execution, addressing field inquiries, and overseeing the sampling budget
Develop high-quality field resources, training materials, and semester meeting content that convert brand strategy into practical, actionable execution
Partner with the training team and field leadership to ensure consistent, confident customer engagement across the field force
Integrate field insights ad hoc or as part of FIT team meetings into tactical refinement, serving as an advisor to the field on brand messaging, resources, and execution needs to ensure materials remain relevant, competitive, and customer-centered
Bring strong foundational MAC experience to lead, manage, and streamline end-to-end promotional review cycles with excellence
Own submission routing, revision cycles, stakeholder engagement, and timeline management for promotional materials
Anticipate MAC feedback needs to streamline cycles, improve clarity, and ensure compliant, high-quality promotional assets
Partner effectively with Medical, Access, Legal, Regulatory, CD&A, and other cross-functional teams to maintain alignment and support integrated execution across all PAVBLU initiatives
Manage day-to-day program budgets for responsible tactics, tracking spend, optimizing efficiency, and ensuring alignment with brand priorities
Oversee agency partners and vendors to ensure aligned priorities, strong execution quality, and timely delivery
Maintain operational excellence by proactively managing timelines, workflows, and cross-functional coordination

Requirements:

Doctorate degree and 2 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization in the pharma and or biotech industry
Master’s degree and 4 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization in the pharma and or biotech industry
Bachelor’s degree and 6 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization in the pharma and or biotech industry
Associate’s Degree and 10 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization in the pharma and or biotech industry
High school diploma / GED and 12 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization in the pharma and or biotech industry

Nice to have:

Strong marketing acumen with experience translating brand strategy into high-quality HCP-facing promotional tactics, resources, and field-ready tools
Experience developing and executing speaker programs, peer-to-peer initiatives, or advisory boards with familiarity in opinion leader identification and collaboration
Demonstrated ability to work effectively with cross-functional partners, including Medical, Access, Legal, Regulatory, CD&A, and Training, to drive aligned and timely execution
Strong analytical skills with the ability to interpret insights, assess performance of owned tactics, and recommend data-driven refinements
Proven project management capability in a fast-paced environment with multiple competing priorities
Excellent verbal and written communication skills, including clarity in presenting complex information
Experience engaging with field teams or serving as an advisor on resources, messaging, or tactical execution
comfort integrating field insights into tactical refinement
Ability to influence without authority, build strong relationships within a matrix organization, and drive alignment across stakeholders
Creative, proactive, and solutions-oriented problem solver with strong attention to detail and commitment to flawless execution
Experience working with creative agencies to develop promotional resources and digital assets
Passion for serving patients, strong ethical judgment, and commitment to scientific rigor and operational excellence
Prior experience in ophthalmology/retina and/or biosimilars preferred but not required

What we offer:

A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts
A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
Stock-based long-term incentives
Award-winning time-off plans
Flexible work models where possible

Additional Information:

Job Posted:
December 18, 2025

Employment Type:

Fulltime

Work Type:

Remote work

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Senior Manager US Marketing, PAVBLU

Amgen

Location:
United States

Category:
-

Contract Type:
Not provided

Salary:

Job Description:

Job Responsibility:

Requirements:

Nice to have:

Additional Information:

Job Posted:
December 18, 2025

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