Senior Manager, Public Relations & Analyst Relations, UpGuard

UpGuard

Location:
United States, Austin ▼
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Category:
Public Relations

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

This role is a critical individual contributor position within UpGuard's marketing team, reporting directly to the VP of Brand. You will be instrumental in shaping UpGuard's external narrative and market perception by cultivating strong relationships with key media outlets, industry analysts, and influencers. Your proactive approach and ability to work autonomously will be key in securing impactful media coverage and fostering valuable content partnerships that amplify UpGuard's brand presence and thought leadership in the cybersecurity space.

Job Responsibility:

Lead Media Relations: Develop and execute a comprehensive public relations strategy to secure consistent, high-impact media coverage in top-tier industry and business publications
Build Analyst & Influencer Partnerships: Cultivate and maintain strong relationships with key industry analysts and influential thought leaders to establish UpGuard as a leader in cybersecurity and drive content collaborations
Drive Content Collaborations: Identify opportunities for content partnerships with media, analysts, and influencers, facilitating the creation of joint reports, webinars, articles, and other valuable assets
Manage Press Engagements: Coordinate and prepare spokespersons for media interviews, press briefings, and industry events, ensuring consistent and compelling messaging
Monitor & Analyze Coverage: Track, analyze, and report on PR and analyst relations performance, using data to refine strategies and maximize impact
Develop Messaging & Materials: Collaborate with Product Marketing and Content teams to develop compelling press releases, media kits, briefing documents, and other materials that resonate with target audiences

Requirements:

Proven PR Expertise: Extensive experience (5+ years) in public relations, specifically with a strong track record of securing earned media placements with key technology and business media outlets, preferably within a B2B SaaS environment
Analyst Relations Experience: Demonstrated success in building and maintaining relationships with industry analysts (e.g., Gartner, Forrester) and influential figures in the technology space
Content Partnership Acumen: Proven ability to identify, secure, and manage content partnerships with external parties, including media, analysts, and influencers
Highly Proactive & Autonomous: Exceptional self-starter with the ability to manage multiple projects independently, prioritize effectively, and drive initiatives from conception to completion with minimal oversight
Strong Relationship Builder: Excellent interpersonal skills with a natural ability to build rapport and establish strong, trust-based connections internally with subject matter experts and externally with media, analysts, and influencers
Exceptional Communication: Outstanding written and verbal communication skills, with a keen eye for detail and the ability to craft compelling narratives
Knowledge of or a strong interest in cybersecurity is preferred but not required

Nice to have:

A rolodex of existing relationships with cybersecurity media contacts and industry analysts
Experience working in a fast-paced, high-growth startup environment
Demonstrated ability to translate complex technical concepts into accessible and engaging stories for diverse audiences
Proven track record of exceeding media coverage and analyst engagement goals
A strategic mindset with the ability to identify emerging trends and opportunities for UpGuard's brand

What we offer:

Monthly Lifestyle subsidy: Our employees use this for financial, physical, and mental well-being
WFH set-up allowance: To ensure you have the right environment to work in, we will help you get set up within your first 3 months at UpGuard
$1,500 USD annual Learning & Development allowance: To support your career development, all team members will be able to expense development opportunities against this allowance
Generous Annual Leave/PTO allowances: Time to recharge your batteries
18 weeks paid Parental Leave: Irrespective of parenting role
Personal Leave Allowance: This includes sick & carer’s leave
Fully remote working environment: While we have physical offices in Sydney & Hobart, we do not mandate compulsory attendance
Top-spec hardware: All team members will be provided with top-spec laptops for their roles

Additional Information:

Job Posted:
August 15, 2025

Employment Type:

Fulltime

Work Type:

Remote work

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Senior Manager, Public Relations & Analyst Relations