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Senior Manager, Front Store Marketing Strategy

https://www.cvshealth.com/ Logo

CVS Health

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Location:
United States, Wellesley

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Category:
-

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Contract Type:
Employment contract

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Salary:

90480.00 - 199144.00 USD / Year
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Job Description:

The Senior Manager, Front Store Marketing Strategy – Seasonal, is responsible for driving innovative marketing plans for the seasonal business, championing moments both big and small throughout the year. This leader will partner across teams to create and execute strategies that bring small moments of joy to consumers, leveraging customer insights, business data, and cross-functional collaboration. Success in this role requires a customer-first mindset, quantitative acumen, and the ability to adapt strategies to evolving trends and occasions.

Job Responsibility:

  • Use data and insights including seasonal segmentation and occasion-based behaviors to develop business cases and marketing plans that reflect both core business priorities and the unique dynamics of the seasonal business
  • Source customer insights, business data, and competitive analysis to identify opportunities to engage consumers in new ways, leveraging seasonal campaigns and small moments to drive incremental trips and deepen engagement
  • Synthesize inputs to develop potential solutions and thoughtful actions, adapting strategies to evolving seasonal trends and emerging small moments, fostering innovation and agility in campaign execution
  • Clearly frame opportunities to be actionable and understandable to multiple audiences, including marketing leadership and cross-functional partners
  • Develop learning agendas and KPIs to measure the impact of seasonal and small moments initiatives, providing actionable insights for future optimizations
  • Lead and influence to drive work forward, collaborating with merchandising, creative, analytics, and store operations to deliver cohesive seasonal and small moments experiences across all customer touchpoints
  • Communicate ideas clearly and persuasively to influence partners and stakeholders
  • Create compelling narratives to drive strategic initiatives forward, including those that celebrate both big and small moments for customers and colleagues
  • Bring ideas to life through clear, impactful presentations and briefings
  • Confidently make decisions, or escalate where needed, to keep work moving forward
  • Socialize the team’s work within marketing and other areas of the organization to create awareness of the team’s output and learnings, including seasonal and occasion-based initiatives
  • Build collaborative relationships, developing strong working relationships with partners across the marketing organization, including creative, media, analytics, and marketing channel experts

Requirements:

  • 5+ years of marketing experience with a strong foundation of business, retailer, and consumer understanding
  • 3+ years of cross-functional leadership experience
  • 2+ years of retail marketing or retail agency/strategy experience
  • 2+ years of digital marketing experience including examples of testing and validating emerging opportunities
  • Strong PC knowledge including Microsoft Word, Excel, and PowerPoint

Nice to have:

  • Experience working in a highly-matrixed organization
  • A customer-first mindset that drives decision-making within the in-store and online customer experience
  • Omni-channel marketing experience with a strong understanding of paid, owned, and earned channels
  • Quantitative skills (data analysis, sales trends, forecasting, market sizing) that can be used to organize and interpret data to create actionable insights
  • Budget management experience, which includes both the ability to make informed decisions on how marketing dollars should be allocated as well as the responsibility of tracking and communicating that spend
  • Intellectual curiosity and a willingness to question the status quo to drive improvements and optimizations
  • Highly motivated, self-starter who can thrive in a demanding, performance-driven environment and make thoughtful decisions even when under tight deadlines
  • Ability to solve problems by identifying and removing barriers while maintaining a positive and collaborative attitude
  • Proven track record of working collaboratively with internal and external partners to deliver business results
  • Effective oral and written communication skills that can be used to articulate plans and strategies to a variety of stakeholders, including senior leaders
What we offer:
  • Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan
  • No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching
  • Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility

Additional Information:

Job Posted:
November 04, 2025

Expiration:
December 31, 2025

Employment Type:
Fulltime
Work Type:
Hybrid work
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