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The Senior Content Strategist plays a key role in shaping and executing the digital content strategy for Cytiva’s flagship website, cytiva.com. This role focuses on developing customer-centric, digital-first content that enhances the user experience, supports business objectives, and reflects the brand’s voice. As a strategic contributor, you will collaborate across teams to deliver content that drives engagement, conversion, and long-term value.
Job Responsibility:
Develop content strategies that align with brand identity, customer needs, and business goals, while ensuring brand consistency and compliance with legal and regulatory standards across all digital content assets and channels
Create and optimize digital content to improve user experience, drive traffic, and support lead generation
Collaborate with marketing, product, sales, UI/UX experts, writers, and customer service teams to ensure cohesive messaging and content alignment
Analyze content performance using web analytics tools and apply insights to refine strategy, improve outcomes, and inform governance best practices
Stay informed on industry trends, SEO best practices, and emerging technologies to enhance content effectiveness
Requirements:
Long-standing experience in content strategy, digital marketing, or B2B web content development
People, process, and project management focused—driven by an innate curiosity to learn and evolve best practices while managing existing workflows
Experience working globally or in matrixed, regulated B2B industries
Strong analytical skills with experience using data to extract actionable insights that inform content decisions
Excellent storytelling and communication abilities, with a focus on clarity and customer engagement
Bachelor’s degree in digital marketing, communications, or a related field
Nice to have:
Familiarity with CMS platforms, SEO, and basic web technologies (HTML, CSS)
Familiarity with the Agile framework for project execution