Senior Manager, Brand Marketing

• Develop and implement brand marketing strategies for KAYAK in France and Spain, aligned with consumer insights, brand positioning, and business goals
• Lead the development and rollout of integrated marketing campaigns, including creative briefing, media planning, and cross-functional coordination
• Identify and use local consumer and market insights to tailor brand marketing strategies for the French and Spanish markets
• Write clear, insight-led creative briefs and work closely with the in-house Creative team and Creative Production Managers to bring campaigns to life
• Manage traditional media planning (TV, OOH, radio, print), including direct negotiation with media agencies and local vendors
• Collaborate with the in-house digital media team to ensure strong alignment between brand messaging and digital channel performance
• Adapt global creative and messaging to ensure cultural relevance and resonance in France and Spain
• Track campaign performance, define important metrics, and deliver actionable insights to optimize future activity
• Identify, negotiate, and manage strategic brand partnerships that enhance visibility, drive engagement, and reinforce brand positioning (e.g., sponsorships, co-branded collaborations, and experiential partnerships)
• Work closely with PR, Creative, Performance Marketing, Product, and Commercial teams to ensure consistency and alignment across all consumer touchpoints
• Lead the local Sr. Specialist, Social Media to integrate local insights into content creation for enhanced brand messaging in France and Spain
• Manage relationships with media agencies in France and Spain, and liaise with the Creative team on coordination with creative agencies and production partners

• 10+ years of brand marketing experience with a strong understanding of the French and/or Spanish markets
• dual-market experience is a strong plus
• Proven experience leading integrated campaigns across both traditional and digital channels
• Strong media planning and vendor negotiation skills
• Experience identifying and managing brand partnerships or sponsorship deals
• Skilled in briefing creative teams and managing asset production processes
• Strategic problem solver with strong cultural awareness and attention to local market nuance
• Highly collaborative, organized, and thorough
• Fluent in English and French is a requirement
• Spanish is a strong advantage

Spanish is a strong advantage

• Vacation: you accrue 25 days a year + RTTs
• Wedding days: 4 days off for your own wedding and 1 day for your child’s wedding
• Health and Life Insurance Scheme with Malakoff Humanis
• Occupational Health Service with the occupational health provider of your region