Senior Director - Product Marketing, CleverTap

CleverTap

Location:
India, Mumbai

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

We are seeking a dynamic and visionary Senior Director of Product Marketing to lead the product positioning, go-to-market strategy, and narrative building for our suite of customer engagement solutions. As the Senior Director of Product Marketing, you will be the bridge between product management, sales, marketing, and customer success—driving strategic growth initiatives and enabling product-market fit for new and existing solutions. You will oversee a high-performing team responsible for crafting messaging, enabling sales, analyzing the competitive landscape, and ensuring our platform resonates with enterprise buyers globally.

Job Responsibility:

own and refine the overall product narrative aligned with the company’s mission and vision
develop differentiated messaging frameworks and value propositions tailored to enterprise audiences across verticals
ensure consistency across all touchpoints – website, campaigns, collateral, PR, analyst relations
collaborate with product, sales, and customer success to build launch plans for new features, products, and strategic initiatives
define GTM success metrics, orchestrate cross-functional execution, and iterate based on market feedback
own market and competitor research to deeply understand the customer engagement landscape
deliver ongoing analysis, battle cards, and win/loss insights to sharpen GTM execution and product roadmap alignment
partner with revenue teams to create impactful sales collateral, pitch decks, demo narratives, and objection handling frameworks
lead the development of training programs and onboarding materials for BDRs, AEs, and partner channels
drive customer advocacy programs across case studies, testimonials, customer review and reference program
drive customer advisory boards, in-depth interviews, and surveys to uncover trends, needs, and opportunities
leverage data and insights to influence product strategy and marketing programs
build strong relationships with industry analysts to influence market perception and secure strategic placements in key reports

Requirements:

12+ years in B2B enterprise software marketing, specifically in a product marketing leadership role is a must
deep understanding of customer engagement, martech, or adjacent SaaS categories
proven track record of launching enterprise-grade products and leading strategic GTM initiatives
exceptional storytelling, communication, and executive presence
strong analytical skills with a data-driven mindset
experience leading, mentoring, and scaling a global product marketing team
MBA from a tier 1 B-school or equivalent experience preferred

What we offer:

contribute to a product backed by 11 technology patents, showcasing industry-leading innovation
be passionate about technology and its impact on the high-growth mobile technology space
power personalized engagement at scale, processing over 30 billion events daily and reaching 3+ billion devices worldwide
flourish in an environment that nurtures growth and curiosity
empowering employees with full-spectrum benefits and assistance

Additional Information:

Job Posted:
July 05, 2025

Employment Type:

Fulltime

Work Type:

On-site work

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Senior Director - Product Marketing