Senior Customer Lifecycle Marketing Manager

• Collaborate with cross-functional teams to plan and execute audience targeting, messaging, and lifecycle initiatives
• Create data-driven customer journey maps and loyalty strategies to improve acquisition, retention, and overall customer lifetime value
• Develop seamless omni-channel experiences for each stage of the customer journey
• Launch automated email and SMS campaigns leveraging marketing technology platforms
• Deliver personalized and dynamic content emphasizing small business needs, particularly business insurance education
• Implement a test-and-learn approach to optimize lifecycle strategies and improve campaign performance
• Monitor key metrics such as deliverability, click-through rates, and engagement to meet sales and retention goals
• Stay updated on CRM best practices, industry trends, and recommend new technologies when applicable

• 7+ years of experience in multi-channel Customer Relationship Management and marketing tools
• Proven leadership skills to drive collaboration across teams and influence stakeholders
• Deep understanding of customer behavior and expertise in enhancing customer experiences
• Strong technical and creative abilities, with a hands-on approach to working with designers and copywriters
• Proficiency in email marketing, CRM segmentation, personalization, and deliverability
• Advanced analytical and data-driven decision-making skills, with a focus on experimentation and results
• Excellent communication skills and project management abilities
• Experience with marketing automation platforms
• Salesforce expertise is a plus

Salesforce expertise

• medical, vision, dental, and life and disability insurance
• eligible to enroll in our company 401(k) plan