Senior Campaign Manager

• Lead the development of brand awareness strategies partnering with the digital team to activate across key digital channels (programmatic, paid social, Search Engine Optimisation (SEO), etc.)
• align campaigns to Citi’s global employer brand, hiring priorities, and location and business strategies
• collaborate with creative teams to brief in assets that support campaign objectives
• manage and influence a wide range of stakeholders across Talent Acquisition and the business
• use performance data and audience insights to guide targeting, optimisation, and campaign evolution
• stay informed on trends in employer branding, digital marketing, and candidate behaviour

• Experience leading digital marketing or employer branding campaigns, ideally with a brand awareness focus
• hands-on knowledge of platforms such as Meta Ads Manager, programmatic tools and SEO/organic strategies
• strong stakeholder engagement and cross-functional collaboration skills
• strong project management skills
• a strategic, solutions-oriented mindset with the confidence to work independently
• strong understanding of current and evolving organic social media practices
• understanding of recruitment marketing in a complex, global environment is a plus
• experience in operational risk management, compliance, audit, or other control-related functions in the financial services industry
• ability to identify, measure, and manage key risks and controls
• strong knowledge in the development and execution for controls
• proven experience in control related functions in the financial industry
• proven experience in implementing sustainable solutions and improving processes
• understanding of compliance laws, rules, regulations, and best practices
• strong analytical skills to evaluate complex risk and control activities and processes
• strong verbal and written communication skills, with a demonstrated ability to engage at the senior management level
• strong problem-solving and decision-making skills
• ability to manage multiple tasks and priorities
• proficiency in Microsoft Office suite, particularly Excel, PowerPoint, and Word
• bachelor's/university degree or equivalent experience

Understanding of recruitment marketing in a complex, global environment

• Generous holiday allowance starting at 27 days plus bank holidays
• increasing with tenure
• a discretional annual performance related bonus
• private medical insurance packages to suit your personal circumstances
• Employee Assistance Program
• Pension Plan
• Paid Parental Leave
• special discounts for employees, family, and friends
• access to an array of learning and development resources