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3+ years of formal experience managing direct reports (hiring, performance reviews, career development)
Experience in Marketing Measurement: Multi-touch Attribution (MTA), Incrementally Testing, Media Mix Modeling (MMM), CAC / ROAS Analysis
Experience in Product Analytics: Experimentation or A/B Testing Frameworks, Funnel and Conversion Analysis, Feature Adoption and Impact Measurement, Pricing and Elasticity Analysis
Experience in Business Analytics: Cohort-based LTV Modeling, Financial Forecasting, KPI framework Design and Governance, Board / Executive Reporting