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We’re looking for a Senior Adobe Digital Analytics Analyst to join our team. This role blends strategic digital marketing analytics, advanced data analysis, and hands-on technical implementation. You will work closely with marketing, product, engineering, and data teams to design, implement, analyze, and optimize digital measurement solutions across web and mobile platforms, transforming complex datasets into meaningful, actionable insights.
Job Responsibility:
Analyze historical traffic trends, search trends, and end-to-end customer journeys across digital channels
Develop and maintain benchmarking, trending, and KPI frameworks to support customer experience and business objectives
Identify behavioral patterns and performance trends to optimize user engagement and conversion
Conduct ad-hoc and deep-dive analyses to support initiatives and stakeholder decision-making
Design, build, and maintain dashboards, reports, segments, and calculated metrics in Adobe Analytics and Adobe Customer Journey Analytics (CJA)
Leverage CJA and Adobe Experience Platform (AEP) to unify cross-channel and cross-device customer data
Design and maintain Experience Data Model (XDM) schemas and event structures to support scalable, accurate customer journey analysis
Translate business and measurement requirements into XDM-compliant data models
Support AEP development and enhancements, including data modeling, schema alignment, dataset configuration, and data quality validation
Utilize AEP sandboxes to segregate data across environments
Support multi-sandbox governance models
Ensure consistency, accuracy, and governance across Adobe Analytics and CJA reporting
Define the design and implementation of digital analytics tracking, tagging, and targeting for web and mobile applications
Implement and support data collection using Adobe Web SDK
Provide technical requirements, tracking specifications, and implementation guidance to frontend and backend development teams
Implement and maintain tags using Adobe Launch (Tags)
Partner with engineering teams to validate analytics implementations across environments and releases
Ensure analytics implementations meet data quality, privacy, security, and compliance standards
Collaborate with product managers, marketers, developers, data engineers, and analytics leaders across the organization
Act as a trusted analytics advisor, providing clear technical direction and measurement strategies
Present insights, dashboards, and strategic recommendations to internal stakeholders and leadership
Assist in documenting best practices, implementation standards, and operational efficiencies within the digital analytics function
Requirements:
Bachelor’s degree in Computer Science, Engineering, Marketing, or equivalent experience
7+ years of experience in Digital Marketing Analytics, Data Analysis, or Data Science
4+ years of hands-on experience with Adobe Analytics, including reporting and implementation
Experience with Adobe Customer Journey Analytics (CJA) and Adobe Experience Platform (AEP) strongly preferred
Strong experience with Adobe Analytics, Adobe Customer Journey Analytics (CJA), Adobe Launch (Tags), and Adobe Web SDK
Experience designing and working with XDM schemas and event-based data models
Experience with SQL and strong understanding of data structures and database concepts
Excellent analytical, problem-solving, and organizational skills
Ability to manage multiple initiatives and priorities simultaneously
Strong written and verbal communication skills
Proven ability to work independently and collaboratively in a fast-paced, evolving environment
High attention to detail with a strong focus on data accuracy, quality, and governance