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Join Checkr's Revenue Marketing team and lead the charge in shaping our account-based campaigns strategy and engine. Your role will be pivotal in driving pipeline and revenue growth for Upmarket segments. Be part of an exciting journey to modernize the background check industry with AI and build the data platform to power safe and fair decisions.
Job Responsibility:
Develop the full-funnel integrated campaign strategy targeting Checkr's Ideal Customer Profiles to fuel pipeline and revenue growth
Own the execution and optimization of ICP campaigns across web, email, advertising, webinars, outbound, and direct mail channels
Craft compelling messaging and copy across landing pages, email, advertising, and Outreach sequences
Partner with the brand team to test and optimize creative concepts for promotion across campaign channels
Identify and manage target audience lists in partnership with RevOps, PMM, and Sales
Own paid social channels (LinkedIn, Meta) in partnership with our ad agency, webinars and pilot new 3rd-party industry vendors
Collaborate and partner with Sales Development and Business Development Representatives to own and optimize lead hand-off processes
Measure and communicate progress to meeting and exceeding key performance indicators across campaign channels
Requirements:
6+ years of experience in demand generation, integrated campaigns, or Account Based Marketing in the B2B SaaS space
Ability to work strategically and tactically across multiple campaigns and channels
Courage to take the initiative, pilot, and evaluate new program types
Experience using data and metrics to develop strategy and drive program improvements
Well-organized with great attention to detail
Strong project management skills
Excels at cross-functional collaboration across multiple organizations
Proficient in Salesforce (CRM), Marketo (MA), Asana (Project Management), and Google Suite
Nice to have:
Leveraging AI tools to drive campaign orchestration and automation
What we offer:
Learning and development allowance
Competitive compensation and opportunity for advancement
100% medical, dental, and vision coverage
Up to $25K reimbursement for fertility, adoption, and parental planning services
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