CrawlJobs Logo

Senior ABM Manager

tekmetric.com Logo

Tekmetric

Location Icon

Location:
United States

Category Icon
Category:
-

Job Type Icon

Contract Type:
Not provided

Salary Icon

Salary:

Not provided

Job Description:

Tekmetric is looking for a Senior ABM Manager to join the Demand Generation team. As a Senior ABM Manager, you'll build and scale an ABM function to drive Tekmetric's brand awareness, engagement, and customer acquisition efforts through the orchestration and execution of a tiered ABM strategy across various channels. Reporting into the Director of Demand Generation, you'll collaborate closely with cross-functional teams to ensure the seamless execution of campaigns, track key performance indicators, and iterate on strategies to achieve marketing objectives.

Job Responsibility:

  • Develop and implement a scalable ABM strategy that aligns with company growth objectives and supports our upmarket expansion
  • Partner closely with sales leadership, demand generation, and revenue operations to ensure alignment on target accounts, messaging, and shared goals
  • Build a tiered ABM framework that differentiates 1:1, 1:few, and 1:many account programs, driving engagement and pipeline contribution at scale
  • Plan, launch, and optimize multi-channel ABM campaigns across digital, email, events, direct mail, and personalized content experiences to influence buying committees within target accounts
  • Develop and manage account insights, leveraging firmographic, technographic, and intent data to inform segmentation, personalization, and outreach strategies
  • Create and operationalize ABM playbooks, processes, and best practices to ensure consistency, scalability, and repeatable success across regions and sales teams
  • Measure and report on ABM program performance using key metrics such as account engagement, influenced pipeline, opportunity creation, and closed-won revenue
  • Foster a culture of experimentation—testing new channels, tactics, and technologies to continuously improve ABM effectiveness and efficiency
  • Coordinate the planning, execution, and follow-up activities for webinars, including speaker coordination, technical setup, social media promotion, and post-event analysis
  • Coordinate the planning and execution of tradeshow activations, collaborating closely with the events team to maximize event impact and drive demand generation initiatives
  • Collaborate with Product Marketing to develop account-relevant value propositions, messaging frameworks, and content tailored to key personas within target accounts
  • Partner with Revenue Operations to refine account scoring, attribution, and reporting to ensure accurate visibility into ABM performance and ROI
  • Serve as a strategic advisor to sales teams, providing insights, tools, and enablement to accelerate deal velocity and expand relationships within key accounts
  • Utilize data insights to optimize campaigns, improve ROI, and make data-driven decisions. Report on campaign performance to stakeholders regularly

Requirements:

  • 5-8 years of marketing experience with a focus on ABM or Enterprise marketing
  • Proven experience designing and executing ABM programs that drive measurable revenue growth
  • Deep understanding of the demand waterfall and conversion optimization strategies
  • Data-driven mindset with the ability to translate insights into actionable strategies and programs
  • Strong sense of accountability and ownership, with the ability to manage programs and communicate results effectively
  • Strong cross-functional team/project management, interpersonal, and influencing skills
  • Experience using HubSpot for campaign management
  • Experience in creating brand messaging to align with assets and campaigns
  • Ability to thrive in a fast-paced environment and balance strategic thinking with hands-on execution
What we offer:
  • Enjoy the flexibility of remote work
  • Competitive base salaries
  • Generous Paid Time Off
  • Paid maternity, parental bonding, and medical leave
  • Comprehensive health benefits, including Medical, Dental, Vision, and Prescription coverage
  • Free, confidential counseling through BetterHelp
  • 401(k) Retirement Savings Plan with 100% employer match on contributions up to 6%
  • Flexible Spending Accounts (FSA) and Health Savings Accounts (HSA)
  • Life and Accidental Death & Dismemberment (AD&D) Insurance
  • up to $60/month toward fitness, mental health, or wellness
  • $300 home office setup bonus after one year of employment
  • Support for continuing education

Additional Information:

Job Posted:
December 12, 2025

Employment Type:
Fulltime
Work Type:
Remote work
Job Link Share:

Looking for more opportunities? Search for other job offers that match your skills and interests.

Briefcase Icon

Similar Jobs for Senior ABM Manager

Senior Enterprise ABM Marketing Manager

As Senior Enterprise ABM Marketing Manager, you will lead the strategic developm...
Location
Location
Germany , München
Salary
Salary:
Not provided
atoss.com Logo
ATOSS Software SE
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Degree in Marketing, Business, Communications, or a related field
  • At least 7 years of hands-on experience in B2B enterprise marketing, preferably in SaaS or technology environments
  • Proven expertise in developing and executing high-impact Account-Based Marketing (ABM) strategies that drive pipeline growth and revenue
  • Exceptional strategic planning and analytical skills, with a strong focus on data-driven decision-making
  • Demonstrated ability to lead cross-functional initiatives and collaborate effectively with sales teams
  • Strong copywriting, editing, and messaging skills with a track record of engaging diverse enterprise audiences and delivering measurable results
  • Consistent record of maintaining brand integrity across campaigns, content, platforms, and customer touchpoints
  • Native-level German and business-fluent English (C1/C2) are essential for success in this role
Job Responsibility
Job Responsibility
  • Develop and own industry-specific segments of the enterprise marketing strategy, with a strong focus on execution through Account-Based Marketing (ABM) principles
  • Design and execute ABM campaigns for strategic enterprise accounts, leveraging AI-driven personalization and data-driven targeting
  • Partner with sales, sales enablement, and SDR teams to align marketing initiatives with go-to-market priorities and account plans
  • Work with content and event teams, utilizing AI tools, to create tailored content, events, and experiences that engage decision-makers and influencers within target organizations
  • Define, track, and report on KPIs to measure ABM program effectiveness and inform ongoing optimization
  • Manage relationships with internal and external stakeholders to ensure seamless execution and foster continued innovation in enterprise marketing
  • Stay current on B2B enterprise trends, ABM best practices, and competitive landscape to inform strategic decisions
What we offer
What we offer
  • Competitive Rewards: Including profit-sharing and employee stock program
  • Structured Onboarding & Continuous Leadership Development: Clear career paths onboarding through Expert & Leadership Tracks, plus access to ATOSS Academy
  • Flexible Work Culture: Hybrid options (remote within the EU), 30 days of vacation, and a strong commitment to diversity & inclusion
  • Engaging Team Environment: Seasonal company events, team retreats, and an in-house barista
  • Health & Wellbeing: Including regular check-ups, corporate wellness programs, and Wellhub membership
  • Stability & Growth: Company listed on SDAX & TecDAX, with 19+ years of record-breaking revenue and a 30%+ EBIT margin. Certified Top Employer© for the 5th year in a row
  • Fulltime
Read More
Arrow Right

Senior Marketing Manager

Outpost24 is seeking a Senior Marketing Manager to join our team in Barcelona! I...
Location
Location
Spain , Barcelona
Salary
Salary:
Not provided
outpost24.com Logo
Outpost24 Group
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5-10 years of proven experience delivering complex B2B marketing campaigns across digital, events, and ABM
  • 5-10 years in B2B marketing in IT/SaaS industry
  • cybersecurity experience is a strong advantage
  • Proficient with Marketing Automation Platforms (e.g., HubSpot, Pardot, Marketo) for nurturing and campaign deployment
  • Experienced with CRM systems (e.g., Salesforce) for lead tracking, reporting, and sales enablement
  • Strong analytical and funnel reporting skills
  • comfortable using web analytics tools (e.g., Google Analytics)
  • Solid understanding of SEO/SEM as it relates to campaign performance and landing page optimization
Job Responsibility
Job Responsibility
  • Oversee the full campaign lifecycle, from concept to launch, ensuring alignment with sales goals, smart resource allocation, and strong pipeline generation from new logos
  • Define annual and quarterly campaign strategies using persona-based and ABM best practices, including audience segmentation, messaging, and value propositions for the ASM product suite
  • Conduct market and competitive research to identify opportunities and strengthen campaign positioning
  • Manage the campaign budget and report monthly on spend and ROI to leaders
  • Plan and execute end-to-end integrated campaigns across digital, events, and ABM channels
  • Coordinate with marketing teams (email, paid media, social, product marketing, field) to support campaign goals and nurture leads
  • Manage cross-functional tasks with strong project management, ensuring timelines, scope, and stakeholder needs (content, design, product marketing) are met
  • Define and oversee the prospect journey to convert MQLs into SQLs and drive pipeline opportunities
  • Work closely with Marketing Operations, Product Marketing, Channel Marketing, Sales, and other teams to ensure campaigns are supported and leads are handled effectively
  • Collaborate with stakeholders across the business while balancing competing priorities
What we offer
What we offer
  • A flat organizational structure and lots of autonomy
  • The opportunity to be part of a fast-growing and fun European cybersecurity company
  • A healthy work-life balance, so you can enjoy flexible work hours and a hybrid working environment (2-3 days in office)
  • Employees also benefit from regular performance conversations with their managers, focused on development, career progression, and self improvement
  • Join our team in Barcelona and experience a workplace that’s as vibrant as the city, from fun socials, great perks, and a collaborative environment
Read More
Arrow Right

Senior Manager, Account Based Marketing

Step into a unicorn-stage AI company that’s bringing breakthrough technology to ...
Location
Location
United States
Salary
Salary:
150000.00 - 180000.00 USD / Year
80twenty.com Logo
80Twenty
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5+ years of B2B marketing experience
  • 3+ years leading ABM initiatives with enterprise and/or mid-market audiences
  • Demonstrated success driving measurable pipeline and revenue impact through ABM programs
  • Strong understanding of enterprise sales motions, complex buying committees, and decision-making dynamics
  • Hands-on expertise with ABM platforms (6sense, Demandbase, Terminus, or equivalent) and CRM/marketing automation tools (Salesforce, HubSpot)
  • Proven ability to manage complex, multi-channel campaigns involving multiple stakeholders
  • Blend of creativity and analytical thinking, with a data-driven approach to optimization
  • Excellent communication and collaboration skills with cross-functional and sales partners
Job Responsibility
Job Responsibility
  • Lead the development of a multi-tiered ABM approach (1:1, 1:few, 1:many) that supports sales priorities and revenue growth goals
  • Collaborate with Sales and Revenue Operations to identify priority accounts and generate actionable account intelligence
  • Design and launch integrated campaigns leveraging personalized content, digital advertising, direct mail, executive programs, and events
  • Equip sales teams with messaging, playbooks, and tailored assets that enhance ABM outreach and accelerate pipeline movement
  • Define KPIs, analyze campaign effectiveness on pipeline and revenue, and continuously refine programs for maximum impact
  • Utilize ABM platforms (such as 6sense, Demandbase, or comparable tools) and connect them with the MarTech ecosystem for seamless execution
  • Partner with Product Marketing, Demand Generation, and Content teams to deliver tailored initiatives for target accounts
  • Build repeatable ABM processes—from account selection through reporting—that ensure sustainability and long-term growth
  • Fulltime
Read More
Arrow Right

Senior Demand Generation Manager

Cresta is on a mission to turn every customer conversation into a competitive ad...
Location
Location
United States
Salary
Salary:
140000.00 - 175000.00 USD / Year
cresta.com Logo
Cresta
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 4+ years in marketing execution, preferably in B2B software
  • 2+ years in campaign planning and execution in relevant industries
  • Proficiency with ABM software (e.g. 6sense, DemandBase), Salesforce, Hubspot, and Webinar Platforms (e.g. Zoom Webinar Solutions, On24)
  • Strong ability to work well across team
  • Excellent project management skills with a keen attention to detail
  • High sense of urgency and ability to manage multiple projects and webinars simultaneously
  • Ability to assess and prioritize workload in a deadline-driven environment
Job Responsibility
Job Responsibility
  • You’ll be the czar of non-paid channels: email, webinars, and direct mail
  • Manage end-to-end demand generation campaigns, ensuring they resonate with our target audience and meet business goals
  • Develop and execute intent and interest-based lead generation programs, collaborating closely with Sales to nurture leads through the sales funnel
  • Measure and analyze campaign performance, making data-driven decisions to drive pipeline growth
  • Partner with our content marketing team to create compelling, targeted content
  • Work collaboratively with cross-functional teams, including Sales, Marketing, and RevOps to ensure integrated and cohesive demand generation efforts
What we offer
What we offer
  • Comprehensive medical, dental, and vision coverage with plans to fit you and your family
  • Flexible PTO to take the time you need, when you need it
  • Paid parental leave for all new parents welcoming a new child
  • Retirement savings plan to help you plan for the future
  • Remote work setup budget to help you create a productive home office
  • Monthly wellness and communication stipend to keep you connected and balanced
  • In-office meal program and commuter benefits provided for onsite employees
  • Offers Equity
  • Fulltime
Read More
Arrow Right

Senior Paid Media Manager

This B2B senior digital media position is a hands-on, critical role, responsible...
Location
Location
United States
Salary
Salary:
85000.00 - 165000.00 USD / Year
zionandzion.com Logo
Zion & Zion
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Mastered understanding of ABM as a B2B go-to-market strategy
  • 5+ years of experience managing paid media for B2B clients with a track record of meeting and exceeding client KPIs
  • Experience with Google Ads
  • Experience with Programmatic DSPs (highly desirable)
  • Experience with LinkedIn Ads (highly desirable)
  • Must have experience working within 6Sense or Demandbase
  • Work within channel-specific campaign management tools such as Google Ads, DV360 / The Trade Desk, and LinkedIn Ads
  • Collaborate with clients and internal teams to deliver comprehensive paid media strategies across paid search, programmatic, and social
  • Analyze metrics throughout the funnel to identify the source of underperformance and make changes accordingly
  • Meet internal and client deadlines
Job Responsibility
Job Responsibility
  • Planning, buying, and optimizing digital media for B2B clients
  • Fulltime
Read More
Arrow Right

Senior Manager, Lifecycle Marketing

We are seeking a dynamic and experienced Senior Manager of Lifecycle Marketing t...
Location
Location
United States
Salary
Salary:
114000.00 - 203000.00 USD / Year
ethoslife.com Logo
Ethos
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 8+ years of progressive experience in marketing
  • 3+ years of experience in a leadership role, managing and developing marketing teams
  • Experience working in a fast-paced startup environment with a bias for impact
  • Analytical rigor and comfort with segmentation, testing, and performance optimization
  • Proven experience with email marketing platforms (e.g., Iterable, Customer IO, Braze, etc.)
  • Deep understanding of experimentation, personalization strategies, and A/B testing methodologies
  • Exceptional communication, presentation, and interpersonal skills with the ability to influence and collaborate effectively across teams and at all levels of the organization
  • Strategic thinker with a results-oriented mindset and a passion for creating exceptional customer experiences
Job Responsibility
Job Responsibility
  • Own the integrated marketing roadmap across lifecycle, social, in product, and campaigns
  • Develop and implement a comprehensive B2B marketing strategy across lifecycle, social, in-product and events
  • Lead and execute multi-channel lifecycle marketing programs, focusing on driving onboarding, engagement & retention
  • Manage and mentor a high-performing lifecycle marketing team, fostering a culture of innovation, rapid experimentation, data-driven decision-making, and continuous improvement
  • Lead strategy, testing, and performance across email, push, SMS, onsite and in app messaging, and social channels
  • Oversee the end-to-end campaign management process, including strategic planning, creative briefing, audience segmentation, A/B testing, execution, performance tracking, and continuous optimization
  • Create cohesive customer journeys that span awareness through retention
  • Drive content, creative, and campaign execution in partnership with internal teams and external partners
  • Partner with product marketing to translate positioning into channel ready programs
  • Work cross functionally with Sales to support ABM, events, and field activation
  • Fulltime
Read More
Arrow Right

Senior Manager, Marketing Operations

We’re looking for a skilled Senior Manager of Marketing Operations who loves not...
Location
Location
United States
Salary
Salary:
130000.00 - 160000.00 USD / Year
rockbot.com Logo
Rockbot
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 8+ years of experience in marketing operations, revenue operations, or a related field
  • At least 3+ years in a leadership role
  • Deep hands-on knowledge of Salesforce CRM and HubSpot Marketing Hub
  • Strong expertise in data visualization and BI tools (Domo, Hockeystack, Tableau, Power BI, or similar)
  • Proven ability to design and optimize processes across marketing and sales functions
  • Strong analytical mindset with the ability to translate data into insights and action
  • Excellent communication, project management, and stakeholder alignment skills
  • Experience in B2B SaaS or technology industries preferred
Job Responsibility
Job Responsibility
  • Own the marketing automation and CRM ecosystem, with hands-on expertise in Salesforce/HubSpot, as well as GA4
  • Manage integrations across the martech stack, ensuring clean data flow and system reliability
  • Evaluate and implement new technologies as needed to improve marketing performance and scalability
  • Build and maintain dashboards in Hubspot, Salesforce, or Domo (or similar BI/data visualization platforms) to provide visibility into pipeline health, campaign ROI, funnel performance, and marketing contribution to revenue
  • Partner with RevOps, Sales Ops, and Finance to align on goals, KPIs, and reporting standards
  • Provide actionable insights and recommendations to marketing and executive leadership
  • Understand and manage the operational complexity of scaling marketing across franchise systems, multi-location enterprises, and parent–child account hierarchies, ensuring data accuracy, attribution integrity, and visibility across both local and corporate levels
  • Design, document, and optimize lead lifecycle processes, including lead scoring, routing, and attribution
  • Oversee campaign operations, ensuring flawless execution and measurement of digital, demand generation, and ABM programs
  • Champion marketing and sales alignment by driving consistency in data, reporting, and shared goals
What we offer
What we offer
  • variable commission based on KPIs and goals
  • equity
  • benefits for all team members
  • Fulltime
Read More
Arrow Right

Senior Marketing Manager

Duetto is seeking an experienced Senior Marketing Manager to support our go-to-m...
Location
Location
Spain
Salary
Salary:
Not provided
duettocloud.com Logo
Duetto
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 6+ years of experience in B2B SaaS software field marketing or a transferable marketing area
  • Experience in the hotel/hospitality industry is highly preferred
  • Experience in a range of marketing disciplines and delivery channels, including digital, design, social, partner, customer, product, and events
  • Expert project and budget management capabilities
  • Analytical and strategic with the ability to deliver localised marketing plans by region
  • Creative both in concepts and ideas, and in approach to business and project management
  • Highly organized
  • Excellent written and verbal communication skills
  • Solid track record of being able to manage communications across multiple stakeholders and at various levels in an organization
  • Team Player: You are highly collaborative and can lead across functions and in matrixed organizations
Job Responsibility
Job Responsibility
  • Own and lead the EMEA marketing plan in collaboration with Sales, the Growth Marketing team, and other key stakeholders
  • Lead the strategic execution of the EMEA marketing plan, partnering cross-functionally with global teams in events, digital, content, and creative to ensure seamless delivery of high-impact, integrated marketing programs
  • Oversee the strategy, promotion, and execution of all owned and third-party events in the EMEA region, ensuring alignment with regional goals and measurable business impact
  • Act as the senior marketing lead for the EMEA sales organization, ensuring tight alignment between marketing initiatives and regional revenue goals
  • Take control of the marketing mix within the region to blend leading-edge technology and go-to-market knowledge and expertise to craft compelling digital journeys, effective and highly targeted paid campaigns alongside high-impact field marketing initiatives
  • Own ongoing communication with EMEA sales leaders and teams, delivering clear visibility into marketing campaigns, performance metrics, and pipeline impact
  • Develop and operationalize scalable processes for repeatable sales and marketing initiatives such as webinars, customer events, and ABM campaigns, driving efficiency and consistency across the region
  • Establish and track campaign success metrics and evaluate marketing performance based on outcomes and pre-set KPIs against all marketing activities
  • Work across the team to gain a mastery of our target markets and lead the qualification criteria
  • Translate global marketing initiatives into projects that are relevant to EMEA markets
Read More
Arrow Right