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The Sales & Marketing Analyst is responsible for conducting a broad spectrum of analyses and reports as well as providing day-to-day support for sales and marketing initiatives. This person must demonstrate strong analytical skills, critical thinking and a drive for results. The ideal candidate will be able to evaluate sales or trade data trends while considering inputs from the field sales team to form actionable insights. The analyst will report directly to the Director of Marketing.
Job Responsibility:
Assist in day-to-day management of marketing function for general Acquisition initiatives
Maintenance of CRM Database
Assist management with analysis of CRM data
Research and analysis of various vertical markets
Communicate with sales team to ensure their contact lists are up to date in the system, making necessary changes and delivery of marketing materials to the appropriate lists
Provide research and support for the sales team as needed
Create custom reports and maps to identify prospects, customers and leads
Provide research and support for new product development
Develop conceptual design and content for company marketing across multiple channels
Participate in testing process for custom-developed systems, both internal and customer-facing
Requirements:
Strong attention to detail
Strong multi-tasking skills
Strong analytical aptitude and Excel skills (e.g. pivot tables, formulas) to interpret heavy analytics
Ability to manage multiple projects in a fast-paced & fun team environment
BA/BS required
Strong problem-solving, communication and collaboration skills
Nice to have:
Copywriting / content development experience a plus
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