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As a Sales Development Representative, you are responsible for prospecting both cold and warm employer data, converting inbound leads, and booking high-quality, qualified appointments for the sales team. The role sits at the front end of the sales funnel in order to ensure a consistent sales pipeline - critical to our next phase of growth.
Job Responsibility:
Proactively prospect cold and warm employer data via outbound calls, email, and LinkedIn
Respond to and convert inbound leads into qualified sales appointments
Qualify prospects against agreed criteria (need, eligibility, size, readiness to engage)
Book high-quality appointments for Business Development Managers
Clearly and confidently articulate the value proposition to open sales conversations
Maintain accurate, timely CRM records covering activity, outcomes, and next steps
Work closely with Sales and Marketing to maximise conversion rates across all lead sources
Consistently achieve daily activity targets and monthly appointment KPI
Requirements:
Experience in sales, telesales, SDR/BDR or lead conversion role preferred
Proven ability to work towards activity and conversion targets
CRM experience desirable (Salesforce ideal, not essential)
Confident and resilient communicator, comfortable with high-volume outbound calling
Strong questioning and listening skills to quickly qualify customer needs
Disciplined, organised and metrics-driven
Commercially curious with a proactive mindset
Positive, coachable and thrives in a target-led environment
Nice to have:
Salesforce CRM experience, including lead management, activity logging and basic reporting
Understanding of the funded training or apprenticeship landscape (or similar regulated/funded environments)
Experience qualifying prospects against eligibility or compliance criteria
Familiarity with working alongside marketing-led inbound lead generation
Awareness of structured sales handover processes between SDRs and Account / Field Sales
What we offer:
26 days annual leave + Bank Holidays
Buy & Sell an additional 5 days each year
Length of service annual leave increments starting at 2 years
Healthcare Scheme
Tech Scheme
Ikea Scheme
Cycle to work Scheme
Paid Volunteer day each year
Early Finish Fridays on the last Friday of every month
Student / Teacher Discount
Uniform
Electric Car charging points
Free fruit, Coffee and Tea
Onsite Shower
Prayer room on request or list of nearest available places of worship