Public Relations Leader, IKEA

IKEA

Location:
Czech Republic, Praha 5-Zlicín

Category:
Public Relations

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

Are you a strategic communicator with bold ideas, a strong media instinct, and a passion for purpose-driven brands? We are looking for a dynamic Public Relations Leader to elevate our presence and impact across the Czech Republic, Hungary and Slovakia. At IKEA, we’re more than home furnishings — we’re a movement to create a better everyday life. In this exciting role, you’ll drive and shape the public voice of IKEA in Czech Republic, Hungary, and Slovakia, leading a PR strategy together with local professionals and agencies to bring it to life. You’ll build influence, earn trust, and help the IKEA brand show up with clarity, courage, and care.

Job Responsibility:

Lead the PR strategy for three countries, aligning product and corporate communications with our brand and business goals
Provide strategic direction and support to local PR teams, enabling them to deliver proactive, reactive, and activist communications
Strengthen our media and influencer relationships across the region, ensuring consistency with local relevance
Act as a trusted strategic advisor to country communication managers and senior stakeholders
Identify and prepare spokespeople, and act as a key spokesperson when needed
Drive communication preparedness, manage reputational risks, and lead during moments that matter
Collaborate with Marketing, Market Support, and other cross-functional teams to amplify campaigns and messages

Requirements:

8+ years in strategic PR/media relations, ideally with regional/multi-market experience
Strong leadership and coaching skills — you inspire others and build capabilities
Deep understanding of media landscapes, digital trends, and modern storytelling
Experience with high-stakes communication and crisis handling
Passion for IKEA’s values, culture, and our mission to be a force for good
Fluent English (Czech, Hungarian or Slovak is a plus)

Nice to have:

Czech, Hungarian or Slovak language skills

What we offer:

A unique opportunity to lead and shape regional PR in a brand with a meaningful purpose
A warm, supportive culture where collaboration and innovation thrive
Flexibility, autonomy, and opportunities to grow personally and professionally
The chance to make a real impact on how IKEA is perceived and trusted across borders

Additional Information:

Job Posted:
April 24, 2025

Employment Type:

Fulltime

Work Type:

On-site work

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Public Relations Leader