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Proposition Development Senior Manager

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AniCura Group

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Location:
Netherlands, Amsterdam

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Category:
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Salary:

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Job Description:

This is a career-defining opportunity to reshape and truly revolutionise the veterinary care market across Europe. As Proposition Development Senior Manager, you will develop innovative, insight-led products and propositions that improve the experience for pets, pet owners, and veterinary professionals, while creating significant commercial value. One of two key roles in this space, you will translate customer insights into differentiated, commercially effective offerings that drive engagement, loyalty, and sustainable growth. From Wellness Plans to client acquisition products, dental services, and fixed-pricing models, your work will directly shape how MVH Europe attracts, serves, and retains customers. By bridging customer insight with business strategy, you ensure MVH Europe delivers high-impact propositions that meet evolving needs and strengthen relationships across all key segments.

Job Responsibility:

  • Develop and manage customer-focused propositions for pet owners (B2C) and/or veterinary professionals (B2B), including subscription services such as Wellness Plans
  • Conduct and interpret market and customer research to understand evolving expectations and behaviours
  • Define and articulate differentiated value propositions that position MVH Europe competitively in the market
  • Collaborate with Operating Units, Central Operations, Medical, Finance, and Data & Analytics teams to shape go-to-market plans—including proposition structure, pricing, deployment, and promotion
  • Partner with the Brand & Campaign team to create compelling messaging and communications across channels
  • Establish and monitor proposition performance metrics (e.g., penetration, acquisition, retention, referral rates, satisfaction, revenue growth, profitability)
  • Continuously optimise propositions using performance insights, customer feedback, and market trends
  • Ensure clinical, operational, and brand alignment throughout proposition development
  • Support business case development to assess commercial viability and ROI of new or enhanced propositions
  • Stay ahead of industry trends and competitor activity to maintain market-leading, innovative offerings

Requirements:

  • Bachelor’s degree in Business, Marketing, Strategy, Customer Experience, or a related analytical field (e.g., History, Psychology)
  • Master’s degree, MBA, or equivalent experience (preferred)
  • 5+ years’ experience in proposition development, customer experience, product development, or marketing strategy
  • Proven success designing and launching propositions that drive customer engagement and commercial results across multiple European markets
  • Strong commercial acumen, including pricing, financial modelling, and ROI assessment
  • Deep knowledge of customer insight, segmentation, and journey mapping
  • Experience collaborating across medical, operational, marketing, legal, and finance stakeholders
  • Understanding of industry trends, competitor landscapes, and regulatory considerations
  • Ability to influence senior stakeholders and deliver in fast-paced, complex environments
  • proficiency in English and other European Languages
What we offer:
  • An industry competitive salary and benefits package
  • A stimulating work environment with good opportunities for personal development
  • Freedom to take responsibility and the opportunity to influence
  • Flexible working hours, hybrid working, international, digital work environment
  • Learning and development opportunities
  • The opportunity to cuddle our beloved 4-legged friends in our offices

Additional Information:

Job Posted:
December 18, 2025

Work Type:
Hybrid work
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