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This role forms a critical part of Vodafone’s in-house media team, which will take full strategic and operational accountability for the Programmatic channel, working closely with the wider Biddable Media team across Paid Social and Search. This change reflects the next phase of Vodafone’s digital transformation and an increased focus on delivering against our Operating Principles of Transparency, Ownership and Independence. You’ll be working on major national campaigns and launches including Brand, iPhone, Home Broadband, new device launches and key promotional periods, activating across display, online video and CTV environments, including partnerships with premium publishers and platforms such as Disney+, Ozone and TripleLift.
Job Responsibility:
Be an integral part of the Programmatic team, working closely with the Programmatic Lead and wider Biddable Media team
Execute campaigns to deliver against media and business outcome KPIs, including account management, campaign setup, tactical optimisation and reporting
Activate and optimise campaigns across key programmatic platforms including DV360, Adform and Amazon DSP
Support activation across premium supply partners and curated marketplaces, including Disney+, Ozone and TripleLift, as well as other PMP and PG activity
Effectively and independently manage accounts in line with platform and Vodafone best practice
Work with direction from the Programmatic Lead to implement programmatic strategy, audience frameworks and testing roadmaps
Work closely with planning, analytics and audience teams to activate first party, contextual and partner data strategies
Be responsible for executing test and learn plans and providing high quality analysis and insights to inform future activity
Support creative deployment across multiple formats (display, video, CTV), ensuring correct specifications, rotations and learning agendas are followed