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Premier Inn are looking for a passionate and proactive Programmatic Channel Executive to join our Digital Marketing team, specialising in Programmatic/Display marketing. This role is pivotal in driving incremental revenue, increasing hotel occupancy and building long-term brand strength through full-funnel digital marketing strategies. Working alongside a collaborative team, you’ll bring a strong grasp of the digital media mix to drive continuous improvement and support across cross-channel initiatives that position Premier Inn as Europe’s no.1 budget hotel.
Job Responsibility:
Lead the day-to-day management of Programmatic/Display channels, ensuring campaigns are planned, activated, and optimised effectively
Build and maintain strong relationships with external agencies, ensuring alignment with strategic goals and high-quality execution
Deliver insightful reporting and data analysis to track KPIs, identify opportunities and inform future strategy
Work closely with our wider marketing teams including Brand, PR and Product to ensure strong cross-departmental stakeholder management and a unified full-funnel mindset
Use data-driven insights to identify growth opportunities, test new strategies, and continuously improve campaign performance
Requirements:
Proven experience in Programmatic/Display advertising
A data-driven mindset with the ability to interpret performance metrics and translate them into actionable insights
A good grasp of the digital media mix and how channels work together to drive results
Ability to work independently, manage multiple projects, and bring proactive energy to the team
What we offer:
Individual Private healthcare
Up to 10% matched pension
Discounts: Up to 60% discount on Premier Inn stays and 25% discount on our Restaurant brand