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Program Manager, Local Marketing

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Hunter Douglas

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Location:
United States , New York City

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Category:
-

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Contract Type:
Not provided

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Salary:

120000.00 - 125000.00 USD / Year

Job Description:

As the Program Manager – Local Marketing, you will be the strategic lead for the Co-Op Marketing program's governance, dealer enablement and processes. You will own the structure, rules, and operational coordination of the program, working cross-functionally with internal teams, dealers, and media agencies to ensure smooth execution, accountability, and performance alignment. This position reports to the Director of Performance Marketing & Measurement.

Job Responsibility:

  • Define, approve and implement co-op media rules
  • Certify and onboard agency vendors
  • Own brand compliance guidance and enforce adherence
  • Communicate program updates to internal and external stakeholders
  • Approve and manage onboarding of dealers to co-op programs and packages
  • Lead dealer eligibility coordination, budget tracking, and usage reporting
  • Provide campaign package options and assist dealers in campaign selection
  • Support communication around spend allocation and approval processes
  • Maintain relationships with agencies
  • Provide approved campaign packages and agency onboarding
  • Monitor agency execution compliance
  • Build performance dashboards by dealer, vendor, and channel
  • Contribute to vendor scorecard ratings
  • Lead quarterly business reviews with media partners
  • Develop all required processes, across internal and external stakeholders and partners, to enable a high-performing, efficient and simple Co Op program
  • All other duties as assigned

Requirements:

  • 4-6+ years of experience in marketing, program management or project management
  • Exceptional project management, analytical, and communication skill
  • Excellent communication skills and ability to build relationships to leverage internal networks
  • Analytical fluency in budgeting, test design and data analysis
  • Ability to influence and articulate ideas effectively, utilizing language, and presentation skills in PowerPoint to sway opinions and inspire action
  • Advanced Proficiency in Microsoft Office and 360, in particular Excel and PowerPoint
  • Bachelor’s Degree in Marketing, Business Administration, Communications, or related field
What we offer:
  • Bonus target range: Up to 25%
  • Generous benefits package including medical, dental, vision, life, disability
  • A company culture that prioritizes internal development and professional growth
  • Time off with pay
  • 401(k) plan with a degree of employer matching
  • Paid parental leave
  • Wellness programs and product discounts

Additional Information:

Job Posted:
December 09, 2025

Employment Type:
Fulltime
Work Type:
Hybrid work
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