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The Officer, Product specialist (Cards Portfolio Management) is an intermediate-level position responsible for driving the growth and profitability of the product by developing and executing strategic initiatives, marketing campaigns, and ensuring superior customer experience. The overall objective of this role is to coordinate the promotion of products to acquire new users, risk management, revenue optimization while ensuring compliance with regulatory standards.
Job Responsibility:
Assess relevant customer, competitor, and industry insights to help define strategies to improve client experience and portfolio growth
Analyze market trends, customer behavior, and competitor offerings to identify growth opportunities
Support managing end to end card product lifecycle, including pricing, features and promotions
Provide insight and recommendations on innovative product development, product targeting, and segmentation strategies as well as oversee aspects of product development life cycle management including market demands, technology trends, and the competitive field
Provide insight and execute on core marketing disciplines such as product development, price, promotions, platform and pillars, launching, and marketing to improve client experience and portfolio growth
Work closely with marketing teams to design and execute campaigns to drive adoption of fee paying services / features
Project manage product enhancement projects which includes gathering business requirement, reviewing test plan, verify test results and monitor post launch performance, while adhering to internal governance and policy requirement
Manage Work closely with technology and operations to manage product enhancements projects from providing business requirement
Participate in budgeting and planning for strategic priorities and initiatives
Ensure adherence to regulations and internal policies
Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency
Requirements:
Bachelor’s degree/University degree or equivalent experience
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