Product Marketing Manager Jobs

80Twenty

Location:
United States, Dallas Fort-Worth area

Category:
-

Contract Type:
Not provided

Salary:

120000.00 - 130000.00 USD / Year

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Job Description:

Our client is a growing CPG brand seeking a Product Marketing Manager to plan a critical role in driving the success of their product portfolio—balancing optimization of existing products with the development and launch of new innovations. This role ensures products are positioned to win in the market through consumer-driven insights, compliant and compelling messaging, strong financial discipline, and cross-functional collaboration. The Product Marketing Manager will lead projects across either current product portfolio management or new product innovation, but share ownership of stage-gate leadership, P&L modeling, consumer insights, packaging, claims/messaging, and performance tracking within their respective initiatives.

Job Responsibility:

Lead qualitative and quantitative research to uncover consumer needs and validate concepts
Analyze category trends, competitive activity, and channel-specific dynamics (DTC, Amazon, retail) to shape strategy
Act as the voice of the customer across all projects
Own product claims, messaging, and substantiation in partnership with Regulatory/Legal and R&D
Ensure all communications are compliant, clear, and compelling
Translate product features into consumer benefits that resonate across channels
Serve as project owner in the stage-gate process for reformulations and new product launches
Drive alignment, timelines, and cross-functional accountability to deliver projects on time and in scope
Coordinate approvals and go/no-go decisions with leadership
Partner with Brand, Digital, Creative, and R&D to ensure alignment on messaging, benefits, and claims
Collaborate with R&D, Regulatory, and Supply Chain on formulations, compliance, and feasibility
Support and align with the team on retail presentations, and competitive positioning tools
Build and manage product-level P&L models for both new and existing products
Balance pricing, margin, and cost optimization to ensure financial viability
Provide financial scenarios to support decision-making in stage-gate and portfolio planning
Own packaging strategy and execution in partnership with Brand and Creative
Ensure packaging communicates claims, benefits, and brand identity effectively across channels
Champion sustainability and innovation in packaging and product design
Develop scorecards to measure launch success, reformulation adoption, margin performance, and promotional ROI
Monitor KPIs and report results with recommendations for future optimization
Continuously refine product positioning and marketing approach based on data

Requirements:

Bachelor’s degree in marketing, Business, or related field
5+ years in product marketing, product management, or CPG portfolio management
Background in nutrition, supplements, wellness, or consumer packaged goods preferred
Proven experience with reformulations, product updates, or packaging refreshes
Strong project management and cross-functional collaboration skills
Excellent communication and storytelling abilities
Analytical mindset with experience leveraging data for decision-making
Knowledge of dietary supplements, nutrition, wellness, or CPG preferred

Nice to have:

Background in nutrition, supplements, wellness, or consumer packaged goods preferred
Knowledge of dietary supplements, nutrition, wellness, or CPG preferred

What we offer:

Healthcare coverage
PTO
401k with full match
annual bonus

Additional Information:

Job Posted:
December 01, 2025

Employment Type:

Fulltime

Work Type:

Hybrid work

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Product Marketing Manager