Product Marketing Manager, Growth, Checkr

Checkr

Location:
United States, Denver

Category:
-

Contract Type:
Not provided

Salary:

139000.00 - 164000.00 USD / Year

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Job Description:

Checkr is looking for a Product Marketing Manager who will play a critical role on the team, influencing what we build, leading product launches, and driving awareness and adoption of our background check products. This role is primarily focused on product-led growth (PLG) motions to understand, engage, and convert SMB customers who sign up for and use Checkr on a self-serve basis.

Job Responsibility:

Develop product positioning and messaging for Checkr products and sign-up experiences, especially those designed for our SMB customers
Lead the product launch go-to-market process, managing cross-functional implementation and post-launch measurement, demonstrating impact
Understand and support our SMB and Commercial sales channels, training teams on the problems we solve for our buyers in this segment
develop internal tools and playbooks and customer collateral
Conduct customer and market research to support go-to-market strategy, run growth experiments, identify new business opportunities, conduct pricing analysis, and assess market demand
Work with the product team to influence the product strategy and roadmap, based on market demand, competitor intelligence, and customer insights

Requirements:

4+ years of B2B product marketing experience
Prior experience in marketing a B2B SaaS product at a high-growth company
Prior experience marketing to SMB customers who sign up for and use software products on a self-serve basis, and strong familiarity with product-led growth (PLG) strategies and principles
Natural storytelling skills with a gift for writing compelling content that speaks to customer pain points
Strong project management skills, ability to inspire cross-functional teams (from an executive-level to individual contributor-levels), spearhead complex plans, and present with ease to wide-ranging audiences, including internal stakeholders, webinars, trainings, and industry events
Proven self-starter with a bias for action and a can-do attitude to get things done
Highly effective listening and critical thinking skills with deep customer empathy
Ability to thrive in fast-paced work environments, juggle multiple initiatives successfully, and show adeptness at leveraging data to inform recommendations
Demonstrated ability to be both strategic and hands-on with a bias for action

What we offer:

A fast-paced and collaborative environment
Learning and development allowance
Competitive cash and equity compensation and opportunity for advancement
100% medical, dental, and vision coverage
Up to $25K reimbursement for fertility, adoption, and parental planning services
Flexible PTO policy
Monthly wellness stipend, home office stipend

Additional Information:

Job Posted:
June 13, 2025

Employment Type:

Fulltime

Work Type:

Hybrid work

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Product Marketing Manager, Growth