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KERV’s ad tags sit at the center of our monetization ecosystem. They power interactive formats, dynamic rendering, data collection, delivery workflows, and integrations across SSPs, DSPs, publishers, and streaming environments. As responsibilities for tag logic, validation services, and production support have expanded, the need for a dedicated product owner has become critical to ensuring scale, quality, and operational efficiency. As the Product Manager, Ad Tags, you will define and drive the roadmap for KERV’s tag layer including rendering tags, dynamic tag services, validation systems, and future scale oriented improvements. You will partner with engineering, ad operations, integrations, and creative technology teams to streamline workflows, reduce support burden, and strengthen tag reliability across environments.
Job Responsibility:
Own the product vision, strategy, and roadmap for KERV’s ad tagging systems including rendering tags, scanning tools, validation services, and dynamic tag components
Define requirements for improvements to tag generation, reliability, scale, performance, and cross publisher compatibility
Partner with engineering to design scalable backend architectures that support rapid growth
Work closely with Creative Technology and Ad Units teams to ensure tags support evolving interactive formats and metadata structures
Collaborate with Ad Operations to streamline delivery workflows, reduce support tickets, and improve QA processes
Align tag behavior and delivery workflows with SSP, DSP, measurement, and verification integrations
Develop product metrics covering reliability, latency, scale, and operational efficiency
Establish structured processes for tag testing, versioning, and validation to reduce breakage and context switching
Stay current with industry standards including VAST, VPAID, OMID, and publisher specific requirements, while staying up to date on IAB guidelines and best practices
With with the team to QA, support, and troubleshoot live campaigns
Support go to market readiness with documentation, training, and sales enablement resources
Requirements:
5 or more years of product management experience in ad tech or digital advertising
Hands on experience with ad delivery systems, tag level products, or creative ad serving workflows
Strong understanding of VAST, VPAID, clicks, scans, interactions, measurement tags, and ad serving logic
Familiarity with DSP, SSP, ad server, and dynamic creative technologies
Ability to translate complex system behavior into clear requirements and decisions
Experience using data to guide prioritization, define success metrics, and optimize performance
Strong communication skills across technical and non technical audiences
A passion for building reliable, scalable systems that power interactive experiences
What we offer:
Unlimited PTO with a healthy culture of taking time off to recharge so you can bring your best self to work
Competitive compensation packages
Comprehensive health and wellness benefits including modern support services via Bennie, such as a custom app and healthcare concierge to support a simplified benefits experience for our staff
Mental Health Support via Samata Health paid 100% by KERV
401K with company match and 100% vesting on day 1
Unlimited referral bonuses
Flexible working schedules with remote and hybrid opportunities