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Principle, App Network Strategy

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BASIC/DEPT®

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Location:
United States

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Category:
IT - Software Development

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Contract Type:
B2B, Contract work

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Salary:

105.00 - 140.00 USD / Hour
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Job Description:

Join DEPT®, partnering with a confidential, category‑defining AI brand. You’ll lead app‑first programmatic strategy across in‑app networks and DSPs, working shoulder‑to‑shoulder with a Principal, Data Technology, Group Director, Programmatic, and Group Director, Ad Operations to develop a scalable and comprehensive app network strategy and activation. This is a hands‑on, strategic, high‑trust role with visibility to client stakeholders with extensive app experience, and a mandate to level up internal teams in app strategy.

Job Responsibility:

  • Own the app network strategy, audit, selection, POV, and consequent roadmaps
  • Run the network selection process
  • Size opportunity, architect channel mix, develop complementary audience and supply strategy, and prioritize in‑app partners
  • Build strategy effectively without an MMP
  • Design rigorous test & learn plans
  • Translate business goals into performance plans
  • Represent the work to senior, technical stakeholders
  • Lead internal education and enablement across teams
  • Proactively build training programs and SOPs
  • Establish comprehensive best practices
  • Synthesize and report clear insights from tests
  • Educate across teams on how/why to validate data flows
  • Devise ongoing training on how best to automate curation of supply for brand safety and performance

Requirements:

  • 7–10+ years in performance/growth media
  • 5+ years focused exclusively on app-network UA, including hands-on activation and strategic leadership
  • Expert fluency with in‑app networks and mobile DSPs (e.g., AppLovin, Unity Ads/LevelPlay, Liftoff, Moloco, InMobi)
  • Track record building training, SOPs, and playbooks
  • Strong client‑facing presence
  • Ability to communicate with a wide range of stakeholders
  • Ability to operate without an MMP and advise on if/when to implement one
  • Cross‑functional fluency to partner with AdTech/MarTech on SDK/event schema and SKAN mapping

Nice to have:

  • Hands‑on app campaign experience in The Trade Desk, DV360, Google UAC and major social platforms as complementary channels
  • Experience partnering on creative strategy for playables and short‑form video to inform testing with network/creative partners

Additional Information:

Job Posted:
January 04, 2026

Employment Type:
Fulltime
Work Type:
Remote work
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