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Principal Marketing Program Manager

gofundme.com Logo

GoFundMe

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Location:
United States

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Category:
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Contract Type:
Not provided

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Salary:

153000.00 - 229000.00 USD / Year
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Job Description:

The GoFundMe team is seeking a strategic and highly organized Principal Marketing (GGTM) Program Manager to serve as a key partner to the Chief Marketing and Corporate Affairs Officer and the broader GGTM Leadership Team. This role is critical in scaling our Go-To-Market function, driving operational excellence, and aligning cross-functional initiatives with company-wide priorities. More than an executor, the ideal candidate is a builder—someone who thrives in ambiguity and is passionate about shaping systems, processes, and ways of working that foster alignment and velocity.

Job Responsibility:

  • Partner with GGTM leadership to develop and drive key initiatives that align with broader company goals and priorities
  • Lead quarterly and annual planning processes, ensuring focus, accountability, and alignment across the GGTM team
  • Facilitate monthly GGTM leadership meetings to drive strategic prioritization and cross-functional alignment
  • Identify and document key blockers and cross-functional challenges
  • Manage campaign stakeholders to ensure visibility, prioritization, and successful delivery across initiatives
  • Personally lead the execution of select high impact cross-functional programs across product marketing, creative, demand generation, brand, comms, events, and sales enablement
  • Coordinate timelines, dependencies, and resources
  • proactively mitigate risks and unblock challenges to ensure program continuity and impact
  • Standardize and scale best practices for project and program management across GGTM, while mentoring teams on planning and prioritization
  • Produce accurate and timely communication on program status updates to leadership and stakeholders
  • Define and implement end-to-end processes for brief creation, approval workflows, and project governance to improve clarity, velocity, and success
  • Manage program interdependencies and remove roadblocks to ensure milestones are hit and outcomes delivered on time and at high quality
  • Establish and maintain a strong operational rhythm through structured cadences and communication channels across stakeholders
  • Drive adoption and evolution of project management tools (e.g., ClickUp) to enhance visibility, accountability, and resourcing
  • Build scalable onboarding and documentation systems (e.g., ClickUp hubs, SOPs, internal wikis) to support team clarity and ramp-up
  • Identify and implement operational improvements across GGTM’s workflows, tools, and team structures to streamline collaboration and increase effectiveness

Requirements:

  • 8+ years of experience in marketing operations, program management, or a related function in a high-growth, fast-paced environment
  • Proven ability to lead and scale complex, cross-functional marketing and communications programs
  • Experienced people manager who builds and empowers high-performing teams while fostering collaboration across functions
  • Exceptional communication and influence skills across all levels, including senior executives and external partners
  • Analytical, strategic, and solutions-oriented mindset with strong problem-solving and prioritization skills
  • Comfortable operating in ambiguity, managing multiple priorities, and aligning stakeholders in a matrixed environment
  • Demonstrated ownership mentality with a track record of driving results through systems, structure, and accountability

Nice to have:

  • PMP, Agile, Scrum, or equivalent program management certifications
  • Familiarity with marketing tech stacks, campaign operations, and performance measurement practices
  • Experience working directly with executive leadership or in an operational partner role to a CMO or marketing leader
  • Experience managing agency and external partner collaboration across brand, digital, and performance initiatives
What we offer:
  • Make an Impact: Be part of a mission-driven organization making a positive difference in millions of lives every year
  • Innovative Environment: Work with a diverse, passionate, and talented team in a fast-paced, forward-thinking atmosphere
  • Collaborative Team: Join a fun and collaborative team that works hard and celebrates success together
  • Competitive Benefits: Enjoy competitive pay and comprehensive healthcare benefits
  • Holistic Support: Enjoy financial assistance for things like hybrid work, family planning, along with generous parental leave, flexible time-off policies, and mental health and wellness resources to support your overall well-being
  • Growth Opportunities: Participate in learning, development, and recognition programs to help you thrive and grow
  • Commitment to DEI: Contribute to diversity, equity, and inclusion through ongoing initiatives and employee resource groups
  • Community Engagement: Make a difference through our volunteering program

Additional Information:

Job Posted:
January 05, 2026

Employment Type:
Fulltime
Work Type:
Remote work
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