PR Manager, IKEA - Job Offer

IKEA

Location:
China, Wuhan

Category:
-

Contract Type:
Employment contract

Salary:

Not provided

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Job Description:

We strongly position IKEA as a truly meaningful & trusted brand in people’s hearts & minds, with a focus on us as a retailer and our positive societal impact. At the same time, we contribute to the growth and transformation of Ingka by ensuring we lead with communication. We do this by taking a strategic approach to reactive, proactive and activist communication.

Job Responsibility:

Enable Ingka to promote and protect the IKEA brand through effective media and influencers relationships in close cooperation with other relevant functions
Drive reactive, proactive and activist communication externally through media & strategic influencers relationships
Responsible to create the country product and corporate PR/media relations strategy (focus on earned and owned media): create media/stakeholder engagement strategies for effective reactive, proactive and activist communication
Responsible for developing and implementing process for country on-duty phone and product loans
Effectively and proactively drives and elevates the brand awareness of the company among public through effective and targeted media use – co-leading events, all brand activation initiatives with other functions
Stay up-to-date on current affairs in order to create opportunities to position our stories in a way that resonates with the outside world
Identify and empower IKEA leaders to be inspiring communicators – train and support spokespersons on delivering effective and appropriate communication. To act as spokesperson when appropriate. Develop and implement spokesperson plans to support focus areas and prioritized topics
Develop and strengthen communication preparedness for reputational issues, risks and crisis. Act on all negative publicity and potential reputational issues
Be a communication business partner for Market Support and a direct contact and support for communication needs and advice on effective choices within the specific area of Market Support
Builds a deep understanding of Market support objectives in order to tie communications work directly to desired business outcomes
Be a coach and sparring partner to managers and communication team when it comes to Public and Media Relations

Requirements:

Deep knowledge of working in the field of media relations, including crisis communications and branding
Rich knowledge of using insights to formulate country communication strategies, plans and activities to meet IKEA business and receiver needs
Deep knowledge of how to lead communication by defining, planning, executing and follow-up communication to relevant stakeholders
Up-to-date knowledge of the complete media landscape (including social media), usage and measurements
Understanding of the process for delivering efficient communication and stakeholder plans, tools and the IKEA communication channels
Good understanding of IKEA's corporate identity, core values and vision of creating a better everyday life for the many people, to ensure right representation

Additional Information:

Job Posted:
May 06, 2025

Employment Type:

Fulltime

Work Type:

On-site work

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PR Manager