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This role involves cultivating and maintaining strong relationships with key industry influencers, executing media pitching and executive interview programs, and managing PR/AR activities to enhance the company's credibility and visibility.
Job Responsibility:
Plan, execute and measure PR/AR programs and tactics aimed at raising understanding and credibility of the company's offerings
Prepare news and launch activities, including coordinating media and analyst interviews, tours, events, generating releases, presentations and other materials as appropriate
Cultivate and maintain relationships with key media, analysts and industry leaders (trade or local)
Manage and direct assigned agencies or contractors as needed
Requirements:
BA or BS in Communications, Marketing or Business Administration
5+ years of experience in PR, AR, marketing or communications
Solid writing and editing skills
Strong oral communications skills
Organization and program management skills
Ability to link PR/AR plans and activities to business results
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