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As Portfolio Director, you are accountable for the strategic growth, performance, and profitability of all events within your portfolio. This includes driving revenue, developing teams, optimising operations, and identifying opportunities for launches and acquisitions. Your primary objective is to increase the asset value of your events, thereby enhancing overall company value.
Job Responsibility:
Develop and implement strategies for growth, sustainability, and profitability of all events
Work closely with executive leadership to identify and pursue new revenue streams, launches, brand extensions, and acquisition opportunities
Stay informed on market trends and competitor activity
Create and evolve brand strategies tailored to exhibitor and visitor expectations
Own the revenue delivery for each event and ensure gross and net profit targets are met or exceeded
Work with finance and executive team to deliver accurate forecasts and monthly reports on revenue, contribution, and performance metrics
Lead business planning for each event, including KPI setting and revenue target reviews
Manage sales teams, setting clear goals and performance expectations
Conduct regular reviews, appraisals, and setting incentives
Recruit, onboard, train and mentor team members
Collaborate with Event Operations Team to ensure excellence in execution to drive the PNE rebooking process
Ensure operational plans support brand value and visitor experience
Lead by example and take ownership of personal and team sales targets
Develop and execute strategies across sponsorship sales and key accounts
Supervise sales campaigns, performance tracking, and CRM management
Drive rebooking processes and develop effective strategies for optimal performance onsite
Collaborate with the Marketing Manager to deliver visitor and delegate targets through innovative, cost-effective campaigns
Ensure relevant, high-quality event content through strong internal and external partnerships
Personally maintain relationships with key stakeholders, including associations, media, and commercial partners
Align closely with supporting departments (marketing, operations, finance, etc.) to ensure unified execution of business objectives
Represent the division within senior management discussions and support wider company initiatives as required
Requirements:
Strategic mindset with strong commercial acumen
Proven leadership experience in events sales
Proven and consistent sales contributor
Excellent revenue forecasting, operational, and project management skills
Ability to inspire, lead, and grow high-performing sales teams