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Performance Marketing Specialist

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OptiSol Business Solutions

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Location:
India , Chennai

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Category:
-

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Contract Type:
Not provided

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Salary:

Not provided

Job Description:

We are looking for a highly driven Digital Marketing professional with strong expertise in Performance Marketing. The ideal candidate will have hands-on experience in planning, executing, and optimizing paid digital campaigns to drive measurable business outcomes such as leads, conversions, and ROI.

Job Responsibility:

  • Plan, execute, and optimize performance-driven digital campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn Ads, and other paid channels
  • Drive lead generation, conversions, and revenue growth
  • Monitor key metrics such as CPL, CPA, CAC, ROAS, CTR, and conversion rates
  • Perform A/B testing on ads, creatives, landing pages, and audiences
  • Manage and optimize marketing budgets efficiently
  • Collaborate with content, design, sales, and growth teams
  • Track and analyze campaign performance using Google Analytics, GTM, and reporting dashboards
  • Prepare detailed performance reports and share actionable insights

Requirements:

  • 4+ years of overall experience in Digital Marketing
  • Strong hands-on expertise in Performance / Paid Marketing
  • Proven experience with Google Ads, Meta Ads, LinkedIn Ads
  • Experience in conversion tracking, pixel setup, and tag management
  • Strong analytical and problem-solving skills
  • Ability to manage multiple campaigns simultaneously

Nice to have:

  • Experience in B2B / SaaS / IT services marketing
  • Knowledge of SEO, CRO, and remarketing strategies
  • Experience with CRM tools and marketing automation platforms
  • Exposure to tools like HubSpot, Zoho, Salesforce, Hotjar
What we offer:
  • Opportunity to work on high-impact marketing campaigns
  • Fast-paced and collaborative work environment
  • Competitive compensation aligned with experience
  • Career growth and ownership of performance initiatives

Additional Information:

Job Posted:
January 15, 2026

Employment Type:
Fulltime
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