Performance Marketing Manager, UpGuard

UpGuard

Location:
Australia, Melbourne ▼
Sydney
Hobart
Brisbane

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

Performance Marketing Manager role at UpGuard to accelerate global paid acquisition strategy, scale existing campaigns, and build testing roadmap for new opportunities across products, regions, and channels.

Job Responsibility:

Own end-to-end performance marketing across all paid channels
Run a disciplined testing program & allocate budget confidently
Deliver incremental pipeline growth & hit targets
Build layered, multi-product campaigns to drive net-new lead growth
Surface and act on early signals
Turning insights into high-converting ads
Make clear, data-backed recommendations on where to double-spend

Requirements:

Experience managing $1M+ annual media budgets across multiple channels
Zero-to-one channel builder
Deep B2B attribution expertise across long, multi-touch cycles
Analytical and decisive—comfortable pulling insights from tools like Looker, Mixpanel
Metric decomposition ability
Solid experiment design process
Creative collaborator

Nice to have:

Previous experience optimising for contacts, accounts in a B2B environment with longer sales cycles
Experience running both outbound account-targeted (ABM) and inbound campaigns
Hands-on with conversion lift experiments, control groups, or MMM
Experience testing offline acquisition methods (ie, direct mail)

What we offer:

Monthly Lifestyle subsidy
WFH set-up allowance
$1,500 USD annual Learning & Development allowance
Generous Annual Leave/PTO allowances
18 weeks paid Parental Leave
Personal Leave Allowance
Fully remote working environment
Top-spec hardware

Additional Information:

Job Posted:
August 19, 2025

Employment Type:

Fulltime

Work Type:

Remote work

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Performance Marketing Manager