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Join us as a Performance Marketer to accelerate customer acquisition, optimise paid media performance, and support our growth across digital channels. You will play a key role in driving ROI and supporting data-driven marketing initiatives across the business. You will report to the Marketing Manager and collaborate closely with the wider Marketing team.
Job Responsibility:
Plan, execute and optimise paid media campaigns across channels (especially Google) to drive customer acquisition and revenue growth
Manage campaign optimisation to maximise ROI and hit key performance metrics (CPA, ROAS)
Conduct A/B testing on ad copies, landing pages and audience segments to continuously improve campaign performance
Monitor campaign metrics and competition performance to provide actionable insights to the Marketing Manager
Collaborate with Data Analyst, designers and developer in the marketing team to improve funnel conversion rates
Requirements:
3yr+ relevant experience in performance marketing campaigns such as Google Ads
Strong analytical skills with proficiency in Google Analytics, campaign management platforms and Excel/Google Sheets
Hands-on experience managing substantial media budgets (£100k+ monthly) and demonstrable track record of achieving performance targets
Deep understanding of digital marketing metrics, attribution models and conversion funnel optimisation
Ability to work collaboratively with cross-functional teams including creative, clinical and data
Nice to have:
Experience working with Meta Ads Manager, Bing, LinkedIn Campaign Manager, etc
Familiarity with Google Tag Manager
Experience scaling performance marketing programmes in high-growth environments
What we offer:
Competitive salary
Pension scheme
Opportunities for professional development and growth
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