Paid Social Media Planner, Hewlett Packard Enterprise

Hewlett Packard Enterprise

Location:
United States

Category:
-

Contract Type:
Employment contract

Salary:

89400.00 - 206500.00 USD / Year

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Job Description:

The Paid Social Media Planner is responsible for developing and executing HPE’s end-to-end global paid social media strategy. This role includes strategy/planning, collaborating with third-party partners, partnering with HPE’s in-house media team for activation, and optimizing the program to meet campaign objectives. Requires expertise in digital marketing, analytics, and performance metrics.

Job Responsibility:

Develop execution plans, budget proposals, and implement comprehensive paid social media strategies across various platforms
Drive high engagement, conversion rates, and improve (Click Through Rate) CTR across paid social platforms
Identify optimization opportunities within and across platforms, including continuous testing of ad copy and landing pages, content type and format, and performance
Analyze campaign performance data and ensure stakeholders understand reporting
Offer actionable insights and recommendations based on data analysis
Utilize advanced targeting techniques to reach and engage with key audience segments
Collaborate with internal teams, including creative, content, analytics, and media buyers to ensure campaign alignment and effectiveness
Contribute to the overall marketing strategy and support integrated marketing efforts
Stay informed about industry trends, emerging technologies, and best practices in paid media
Ensure compliance with privacy policies
Engage with key management and partners to align HPE’s global paid social strategy with campaigns
Oversee annual, quarterly, and on-demand campaign insights and reporting, ensuring that campaigns meet conversion objectives
Align all social paid activities across multiple budget streams and ensure financial alignment and viability
Assess the effectiveness of paid actions and provide input into the creative content development process
Govern and guide around paid requests from various marketing and field/GEO teams.

Requirements:

Bachelor’s Degree preferred
5+ years of hands-on digital marketing experience in paid media, specifically paid social media
Proven track record of successful paid social media campaigns with measurable results
Quantitative ability and an advanced understanding of digital media analytics, including setting up media analytics infrastructure to track KPIs
Understanding of past and current digital marketing and technology trends
Knowledge and passion for technology, digital marketing, and innovation
Goal-oriented and self-motivated individual with strong communication skills and focus
Drive to deliver and exceed performance goals
Proactive, collaborative, and results-driven work style.

Nice to have:

Experience with leading ad platforms including Facebook (Meta), Instagram, Twitter (X), LinkedIn, Threads, and Xing
Demonstrate ability and willingness to learn new skills independently
Communicate directly with clients, partners, and senior management, both verbally and in writing
Have a strong analytical background
Be detail-oriented, highly organized, with a keen eye for accuracy and consistency
Work effectively in a collaborative team environment and independently
Have a desire to learn and add value.

What we offer:

Comprehensive suite of benefits that supports physical, financial and emotional wellbeing
Personal & Professional Development programs catered to career goals
Inclusive workplace that values backgrounds and manages work-life balance.

Additional Information:

Job Posted:
May 30, 2025

Employment Type:

Fulltime

Work Type:

Hybrid work

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Paid Social Media Planner